zaubervolles.ch needs a Logo Design

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Ce client a reçu 82 designs de logo de la part de 8 designers. Il a choisi ce design de logo de artsterdam comme design gagnant.
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Brief de Design de Logo
I need a 2D logo design for my new small shabby chic store (onlineshop and stationary shop) based in Switzerland called ,zaubervolles'. It's only a 300 sq ft shop, but full of magic. Then ,zaubervolles' is german and means ,full of magic'.
I'm selling old furniture pieces turned by myself into the lovely shabby chic style and beside that I'm selling gorgeous and heartwarming unique single pieces in shabby chic design.
For the logo I'll prefer the shabby chic colors like white and all the pastel color tones. A b/w only is possible as well.
The final design should give a WOW-feeling: People who view the logo, should think ,that looks so nice, I just want to go and see what kind of boutique that is'. The logo should trigger the adjectives: full of magic, charming, lovely, female.
I think about having a tag line beside my logo, named ,Shabby Chic & Mehr' (Shabby Chic & More). I would like to get examples for both variants: Once only the logo ,zaubervolles' and once the logo ,zaubervolles' stated with the tag line ,Shabby Chic & Mehr'.
Mises à jour
Thx to everybody!
Just realized that my idea of the pastel color logo wasn't that good. Especially pastel colors on white are not that meaningful.
I adjusted the brief. Added: Logo / Font shall be mainly b/w. The colors (pastel) shall be used to express only specialties - if useful. And changed the color palette again.
Added Sunday, August 24, 2014
Marché(s) Cible(s)
Women, aged between 20 and ,unlimited'. Especially new modern mums or young at heart women.
Secteur / Type d'entité
Boutique
Texte du logo
zaubervolles
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Logo with shop name ,zaubervolles'
Logo / Font shall be mainly b/w. The colors (pastel) shall be used to express only specialties - if useful.
Bien d'avoir
- Tagline beside the logo ,zaubervolles': Shabby Chic & Mehr
Ne doit pas comporter
- Too colorful, aggressive colors