New Off Road Logo
Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 42 designs de logo de la part de 17 designers. Il a choisi ce design de logo de raicorp comme design gagnant.
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Brief de Design de Logo
As the product manager I am preparing to launch a new line of automotive lights to the Power Sports, off road, trail riding, rock climbing enthusiast market. I am looking for a brand identity logo that incorporates our corporate logo. We will use this logo on packaging, decals, product displays, trade show displays and similar marketing pieces. Our in house team is working on some ideas but I want to get a fresh look as well but thus far....not getting us where we want to be, plus they are swamped.
So I am looking for a fresh, somewhat edgy look to launch us into a new market. Think Mud, Rocks, Testosterone and the great outdoors. Grote is a pretty conservative company so this is a new approach to us.
Most importantly- Have FUN with it. I will choose one design for sure (even if we don't use it- I am committed to picking a design).
Mises à jour
I wanted to thank all of you for submitting some truly great work. There are many that we really liked. As you can imagine, we looked at some and said that would be a cool t-shirt or that would be a great web logo. I will be selecting four or five options this morning and letting my global marketing team help me choose a final design. Thanks for the great work and making my first DesignCrowd experience a positive one.
Added Tuesday, August 26, 2014
We have internally narrowed our choice down to four designs, I want to thank you all for your patience. I will be selecting the winner in about an hour or so.
Thanks
Chris
Added Wednesday, August 27, 2014
Marché(s) Cible(s)
Male 25-50, out door types, spend their weekends camping and hitting the trails
Secteur / Type d'entité
Conservative
Texte du logo
Off Road Lighting (or some combination of terms that work within that category)
Styles de logo qui vous intéressent
Logo de figurine
Logo avec illustration ou personnage
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Existing Grote logo prominently featured, this is a brand extension.....
Bien d'avoir
- Mud, rocks, trees, mountains?
Ne doit pas comporter
- references to competitors- rigid, vision X, Baja designs, hella