Retail Pharmacy focused on customer service needs a logo design

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Ce client a reçu 89 designs de logo de la part de 34 designers. Il a choisi ce design de logo de Barbara Cosmacini comme design gagnant.
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Brief de Design de Logo
We are chasing a simple fresh clean and crisp logo for a local community retail pharmacy. We are service focused rather than being a big box discounter. We are in a quite busy area with many other retailers around us and so need a corporate colour and logo that will "pop" We are trying to move away from the very tired and old mortar and pestles etc that many pharmacies seem to use. We will be able to provide a small amount of ongoing work as the logo and branding is incorporated into everything from calendars, prescription labels, repeat folders etc etc
Logo is to incorporate trading name and have the capacity to be used in a variety of different environments from stationary to shopfront to websites. I generally like a lot of the reverse phase logos as they lend themselves well to signage as well as stationary.
Mises à jour
Dear Designers
Sorry I have not been able to provide any feedback on designs as we have been having a bit of negotiations with Business Names Registration Dept here in Australia as there is an existing pharmacy named Walter's Road Pharmacy in another state and they are saying our trading name is too similar to this existing one.
They have however approved us for " Walter Road 7 Day Pharmacy" which we have accepted as a compromise. Just wondering how that would fit in to the designs.
Also we would need ongoing design work to incorporate wining logo into business cards, letterheads, with compliments slips, prescription folders, medication labels, shop front signage, loyalty cards, email signatures, specials signs , A frame pavement sign , Teardrop Flag design. I don't want to particularly want to source for each component of work so could I have some indication of costs to do these as well ?
Added Tuesday, August 26, 2014
Marché(s) Cible(s)
We are right in the middle of the suburbs so definateley not an upmarket boutique store. We are a professional mid range service orientated pharmacy.
The uploaded eps image is my personal business card which I chose form a range of designs. Not that logo is to look like that but to give you a feel for modern pharmaceutical.
Secteur / Type d'entité
Retail
Texte du logo
Walter Road Pharmacy
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo pictural
Un objet réel (texte facultatif)



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Styles de police à utiliser
Autres polices appréciées:
- always been a fan of futura book for some reason ? not essential though
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Bold
Clean lines
Modern
Bien d'avoir
- Be able to be easily used in signage or a variation of logo (eg reverse phase) used in logo
Ne doit pas comporter
- daggy old mortar and pestles