Logo for futuristic fashion brand

Gagnant
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Brief de Design de Logo

Need a logo for my sporting fashion company, JustSeven. We're making innovative athletic jackets and coats with a futuristic, space-edge feel and there are plans to expand into Jorden-type shoes and Crumpler-like bags.

Our tagline is "The New Spirit", which is about being liberated and finally flying free. Our collections are named Lunar Spirit and SuperNova Spirit. You can draw inspiration from an attached graphic illustration called "Let Me Fly to Freedom" by Rockfield, that I feel really identifies with our branding message.

We want the image of an established apparel brand that has a close knit with a niche community like Lululemon Athletica and Rip Curl. Logo must convey message of good quality with a price range of $70-$160.

The logo will be displayed on our clothing items, just like Lululemon (with a small display), packaging, name card and website. Logo should look good with embroidery and print.

Feel free to ask if you have any questions:)

Icône d'informations
Mises à jour

Hey guys. The submissions that are heading in the right direction are those that look professional and could represent an established brand. Think Nike, Addidas, Rip Curl and Lululemon. The logo should be able to fit into that category of brands. I've adjusted the look and feel component of the project brief to better reflect this.

The better logos have also been able to incorporate "J" and "7", which I feel is a good way for people to identify with us. So I encourage you to work along this line and look forward to better designs.
Added Tuesday, January 11, 2011

Normal 0 false false false MicrosoftInternetExplorer4 I've been asked this a number of times so I thought I should an update. "The New Spirit", is about being liberated from the old boring self into a refreshing new one that is open and embraces the future. That's the spirit of the "Jumper". Number 7 is his trademark number. You should try to capture the essence of this spirit. This is just a suggestion but one direction you could take is instead of "J", use that image of a liberated spirit and make 7 an integral part of him. Make it abstract with a zen feel. Keeping to just plain "J7" is a bit boring, I feel. Good luck!


Added Wednesday, January 12, 2011

Many of the design submissions just don't quite capture what Jumper7 is about. I need that feeling of liberation, flying to freedom. I've put up a new attachment which is a graphic illustration by Rockfield called Let Me Fly To Freedom. I feel that it best represents our New Spirit. Please draw inspiration from it. Forget about "J" and "7" or about being futuristic and focus on creating that jumper spirit.
Added Thursday, January 13, 2011

Would be nice to see logos that use the silhouette of the jumper shown in my attachment, Let Me Fly To Freedom, and include 'The New Spirit" tagline below.
Added Thursday, January 13, 2011

Project Deadline Extended
Reason: We have decided to extend the deadline due to a possibility of infringing a copyright with the original brand name, Jumper7. We are changing it to JustSeven and have extended the invitation to selected designers to make their revisions.
Added Thursday, February 03, 2011

Marché(s) Cible(s)

Young adults (20-35 years old) who want to express themselves and look cool. We are targeting both males and females in an international market.

Secteur / Type d'entité

Embroidery

Texte du logo

JustSeven, The New Spirit


Styles de logo qui vous intéressent
Logo d'Enseigne

Logo contenu dans une forme

Logo pictural

Un objet réel (texte facultatif)

Logo abstrait

Conceptuel / symbolique (texte facultatif)


Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme

Exigences
Doit avoir
  • 1)Include the "JustSeven" text but keep it separate from the image logo so I could use it on its own without the text.
    2) Must look good in embroidery and print like the Lululemon logo on their clothing(see attached)
    3) One or two colours (a third just for outline is ok) and it should be easy to interchange colours according to the colour of the clothing item.
Bien d'avoir
  • 1) Showcase that liberated experience as seen in the "Let me fly to freedom" graphic found in the attachment. 2) Something that can look good with the colour schemes used for our jackets that include the following:Orange Crush (orange outlines over white), Passion Pink (pink outlines over white), Solemn grey (Grey outlines over white).
    3) Include a name card
Ne doit pas comporter
  • Animals, brown colour

Fichiers
Télécharger tous les fichiers - 1,4 MB
Paiements
1e place
US$340
Primes de participation x 4
US$15
Total
US$400

Date limite du projet
14 févr. 2011 14:00:00 UTC
Language

Inspiration pour Design de Logo
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