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LOGO DESIGN for funky bag ecommerce brand
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Ce client a reçu 52 designs de logo de la part de 13 designers. Il a choisi ce design de logo de artistik comme design gagnant.
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A$160
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52 designs
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13 designers
Brief de Design de Logo
We require a new logo designed for a brand new ecommerce site called 'Toon Totes'.
Toon Totes, when it launches, will be an online retail shop selling funky, bright, fun and quirky bags and luggage for kids, men and women.
The products will more appeal to a younger audience between 18-35 years old and will be priced accordingly - it's envisaged that most products will retail for less than AU $50.
It is probably stating the obvious, but the brand name Toon Totes came from Toon = abbreviation of the word "cartoon" and Totes = a style of bag, i.e. tote bag. Hopefully the brand name conveys that we sell different types of fun bags for everyone.
The logo design should convey the fun, bright and quirky nature of the brand - and products we'll be selling. However, the logo shouldn't be too "kiddie" and young or look "cheap", it needs to have some level of edginess and sophistication to appeal to the 18-35 target market. Ideally, the brand and logo should appeal to funky and creative people, such as writers, designers and funky advertising agency peeps (and the wannabe creative types).
The tone of the brand will be fun, light hearted and never taking ourselves too seriously and the logo needs to have this same essence, while not being too "kiddie" and young.
The logo will inspire the rest of the creative direction of the brand and website, and will also be used across all social media assets.
There are no colour restrictions - it's an open palette at this stage. Get creative!
Mises à jour
I've tweaked the brief slightly to make it clearer that the logo design shouldn't be too "kiddie" and young or cheap looking. The design needs to have a level of edginess, sophistication and wit to appeal to 18-35 year olds and arty, creative types in the target audience. Thank you.
Added Thursday, August 14, 2014
Project Deadline Extended
Reason: Deadline is being extended as I am still finalising my decision and gathering feedback on the finalists.
Added Wednesday, August 27, 2014
Marché(s) Cible(s)
Creative and funky types of people - not conservative
Australian adults 18-35 years old
Mothers (purchasing their children's bags)
Secteur / Type d'entité
Advertising
Texte du logo
Toon Totes
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Bien d'avoir
- A bag can be incorporated in the logo design
Ne doit pas comporter
- Avoid using traditional old fashioned fonts