Fresh new Sydney tourism project needing logo development

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Ce client a reçu 84 designs de logo de la part de 20 designers. Il a choisi ce design de logo de designedbykyle comme design gagnant.
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Brief de Design de Logo
Your Sydney Guide is setting up as a local boutique guiding service in beautiful Sydney, Australia. As a marketing strategy, free advice and ideas will be offered, and any questions answered via the Facebook page at www.facebook.com/YourSydneyGuide This will help to create connections with potential future guests and help offer something unique over the competition. The aesthetic I am looking for is fresh with a little bit of an edge to it, and using modern colour pallets. Ideally I would like the logo to more typographic based and would like to see a logo that has a linear version and a square or circular version for social media use. (Attached is one example that has been made and although I really like the colours I think that it could be better)
I will happily pay a $$ bonus for the most suited design. Thank you and look forward to seeing your submissions.
Updates
Project Deadline Extended
Reason: Extending to give more time to have some of the top designs refined. Thank you everybody for your submissions :)
Added Saturday, August 16, 2014
Project Deadline Extended
Reason: I have had some great designs submitted but am hoping to get some finishing touches on some of the concepts.
Thank you.
Added Tuesday, August 26, 2014
Marché(s) Cible(s)
Adults with an interest in or planning to travel to Sydney or other areas of Australia
Secteur / Type d'entité
Marketing
Texte du logo
Your Sydney Guide
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Logo must work well in both a linear and a square or circular format. (So that it fits well in social media profile photos etc)
Bien d'avoir
- Prefer strong typographic style but can have some subtle graphical references as well. Ideally the pictorial elements would reflect themes like nature, adventure, photography rather than just cliches like the OPera House
Ne doit pas comporter
- I don't think that script style fonts would work well for this logo. I love the Opera House but Sydney tourism logos always have either the Opera House or Harbour Bridge. It would be great to have something more unique than that and so references to nature, adventure, wilderness, travelling/touring would be great.