Logo design for e-commerce targeting women/babies

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Ce client a reçu 51 designs de logo de la part de 19 designers. Il a choisi ce design de logo de NiteOwl Designs comme design gagnant.
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Brief de Design de Logo
We ,need a logo for an e-commerce shop that sells customized baby pacifiers (pacifiers with names on). So the target group are women, and the logo might state, femine, baby, safe.
Concept:
a) Company name
The initial company name is: thenamedummy.co.uk, but we need to be able to change the name so it suits the language and market. So the name can not be to integrated in the logo, as it will sometimes be long other times short.
Examples of other names:
derschnuller.de
tetineaprenom.fr
Would be nice if one could distingiush the different words in the name in some way (1)the (2)namedummy (3)co.uk - maybe colouring the words, working with the font in some way... well you are the creative guys... you figure it out... ,-)
b) Elements
There should be a pacifier of course, but there could be a baby, maybe even a boy and a girl. Or other caring elements.
Style:
a) It should target women, so it should be quite feminine
b) The logo should be easy to read, as we will use it on-line, in many different sizes.
c) Would be nice to have one standard colurs + a gilr and a boy colour
Here are some competitors, so you can see what it should not look like:
http://coolpacifiers.com/
http://mumlo.com/
http://www.mypacifier.com/default.aspx
Secteur / Type d'entité
E-Commerce
Texte du logo
thenamedummy.co.uk
Exigences
Doit avoir
Company name (url)
- Pacifier ,
Bien d'avoir
- Baby, or boy and girl
- - or other elements that say baby
- 1 logo colour, and girl and boy colour
- The logo as a sticker design that one can easily place on any background ,
- -
Ne doit pas comporter
Should not look ,like any of the competitors ,