logo redesign for hardware encoding company

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Ce client a reçu 288 designs de logo de la part de 95 designers. Il a choisi ce design de logo de Karel comme design gagnant.
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Brief de Design de Logo
We've had the same logo since our founding (10 years ago)and need a newer, fresh and relevant look. We develop real-time video encoding and streaming (transcoding) hardware that enable live tv to mobile devices (iphones, android, ipads, etc) webTV and home tv's. We do not sell to end user but our customers are telcos (like ATT), or system integrators (Motorola,Alcatel, Cisco). Transcoding is like a universal translator but for video (1 input to multiple differnt outputs). We are currently doing a new website design and need a logo to help reintroduce our company as a confident and mature leader in this market. Nothing too busy or complex.
Marché(s) Cible(s)
The user's are electrical engineers (computer programers), Product Development Mangers, Adult males usually. However, our logo doesn't need to speak specifically to them. Our products sit in server labs
Secteur / Type d'entité
Tv
Texte du logo
media excel
Styles de logo qui vous intéressent
Logo de figurine
Logo avec illustration ou personnage


Logo mot symbole
Logo (texte seulement)


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- professional,confident,stable, leader, product innovation, next generation, forward thinking,
Bien d'avoir
- Our colors can change to anything that works but it would be nice to have some aspect of our current logo to remind viewer we are the same company. Like using some blue may be an idea. maybe consider a design around the apple logo chrome/black/white/blue colors (see attached logo)
Ne doit pas comporter
- should not be too complex or busy. "next generation transcoding" should not be used. logo should not have a shadow (like it does currently).