• £200

• 88 designs

• 15 designers

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Brief de Design de Logo

I'm developing a web application to generate productive flow in individuals and teams. Our alpha site is here: iqdo.com.

The app works by streaming activities into "queues". The queues have three sections: past, now and next (blue, orange, green). You can feel progress as you move things into the past (i.e., done) or punt them into the future (i.e., next). There will be three distinctive colours for each section of the Q - (do, doing, done).

I'm rebranding the site and have registered the domain name: "123.do" . The project is to create a logo for this new domain: "123.do".

I would like the new brand to capture and communicate the feeling of 'productive flow' .... being in the 'zone' ... having time fly as you get things done and you feel good. Ideally users of the application should feel happy and the brand should help here. The site and application is about taking action: do, doing, done - and how this can lead to feeling flow - a fantastic state of stress-free happiness and productivity (e.g., like a child playing with lego).

The brand in four words: Happiness, Productivity, Utility, Simplicity.

My current strapline is: 123.do - doing - done.

The target customers are unhappy commercial teams currently mired in complexity.

The previous iqdo logo was inspired by the phi character - and all its great deeper meanings. There is also a gamification element to the app involving queue points (i.e., qp) - this will be retained.

I'm interested in logo's that can incorporate 'qp' - "qp" is the mirror image of "do" - and the logo could look like this ...

123 do
-
qp

Where "do" is reflected as "qp"?

Have fun designing and please feel 'flow' as you do it! ;-)

The logo needs to work across media types: web, business cards, iphone/ipad icon, favicon, banner, original psd etc. I will need files for these different formats.

Marché(s) Cible(s)

stressed out commercial teams looking to get things done without too much overhead

people who want to feel happy and work and get into a state of 'flow'

Secteur / Type d'entité

Business

Texte du logo

123.do

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The logo should include three colours - each work queue is divided into 3 sections (PAST, NOW, NEXT). Each section will have distinctive colours.
  
  The logo should communicate - happiness, productivity, utility and action.
  
  

Bien d'avoir

• The . could be raised up and made more of a feature - so it looks almost like a mathematical expression - 123 x do - 123 . do. Also the dot could be used to connote focus (essential to flow) or action (target / button) etc
  
  The "do" could appear in lowercase in a box. Actions in the application are written in lowercase in the application "do" "doing" "done". The icon for something in the "do" state is an open box ready to be ticked.
  
  A tick could be incorporated into the design - although this has been done quite a bit in these applications.
  
  The "do" portion of the logo should appear on a round button (pressable = action) - the button itself should look a bit like YING/YANG to suggest achieving flow in action.
  
  The service helps you get stuff done - but you don't get too stressed while using it.
  

Ne doit pas comporter

• I do not want it to look like the logo at 123do.com
  

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Fichiers

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