Updates

Regarding the font:

Regarding the logo:

Introduction:

Servicebroker ® are modern dealers of (hospitality- later all kinds of ) services. Need-oriented service always steers our behaviour.

- Market and target group: our company works on the german market since 1999. We exclusively work for german and international corporate clients, institutions, fairs, regions, associations, etc.

- Services: hospitality for business travellers and groups, concepts for corporate hospitality (trade fairs, meetings, congresses), planning of meetings, congress and events, hotel-booking

- Our image is: solution-oriented, perfectionist, dynamic, future-oriented, friendly, service-passionate

The following is a collection of more detailed information about our believes and corporate behaviour. It is important to us that you know our way of thinking, feel the Servicebroker spirit.

Therefore please carefully read the contents of our website www.servicebroker.info (which will be redesigned soon).

Please visit these links:

http://www.servicebroker.info/index.php?id=94&,L=1

http://www.servicebroker.info/index.php?id=101&,L=1

http://www.servicebroker.info/index.php?id=126&,L=1

http://www.servicebroker.info/index.php?id=97&,L=1

- Servicebroker slogan: „More Feeling for Service“

For our logo design we would like to achieve to represent our qualities as clearly and as simply as possible. We are minimalists, and maximalists regarding service-quality.

- Style and message should be clear, light, unequivocal, futuristic

Following words express our way of thinking:

Humanity, need-orientation, solution driven, specialized knowledge, trustworthiness, reliability, straightness (clear lines), simplicity, minimalism, movement, ease, modernity, flexibility, continuity, stability, strength (forcefulness), the tension between abstract &, natural/human.

- Challenge for the logo-design:

The connection of very simple typo and logo is difficult due to the long company name. The expression „Servicebroker“ must remain in ONE word (spelled „Servicebroker“, only capital letter is S, no color-change or separation). The logo should be connected to the typo or v.v.

- Attention: the expression „Servicebroker“ says it all, the logo should emphasize the word, not the other way!

- Idea:

The idea of "squaring the circle" as a metaphor for indissoluble problems has inspired us as Servicebroker is absolutelly solution-driven. Therefore the idea of a square which is broken through by a circle could be one of the ways to go for our logo design. Playing with the simplest geometric forms like square and circle will surely be helpful. Of course – later - movement or dynamics would be terrific (2D, 3D, perspectives, etc.)

From wikipedia: "Squaring the circle" as a metaphor:

The futility of exercises aimed at finding the quadrature of the circle has lent itself to metaphors describing a hopeless, meaningless, or vain undertaking.

For example, in Spanish, the expression "descubriste la cuadratura del círculo" ("you discovered the quadrature of the circle") is often used derisively to dismiss claims that someone has found a simple solution to a particularly hard or intractable problem.

Inspiration:

- cube made out of balls, ball in a cube, circle in a square, square in a circle, circle breaks through square, ball breaks through cube, etc.

- font as logo, logo replaces letter, simple forms as a shadow background of the font, etc.

- If you think, that another sign or form symbolizes „dealing with services“ better than squares and circles, feel free to convince us.

We are searching for a logo, which will represent us for the next decade and hopefully much longer. To design something modern and classic at the same time is your art-work which we very much admire. We wish you luck with our logo design and we hope that you will understand and feel what we are seeking for.

- Logo colors: pantone cool grey3, red pantone 1805 C, blue pantone 281 C (main color)

- Font: please submit 1 version with a narrow font, 1 version with a serife font. Both font types should be elegant, simple, modern.

Serife fonts we like are Chaparral Pro Semibold (may be italic), Cambria

For any questions you can reach me per mail: dm@servicebroker.info or per skype: dominikmarkoc