• A$2000

• 303 designs

• 53 designers

---

Brief de Design Graphique

We are an Australian family owned and made automotive lubricant company. We manufacture a range of products such as engine oils, gear and diff oils, automatic transmission fluids, hydraulic oils, small engine oils, brake fluid, marine oils, aerosols and specialty products. We produce the number one selling range of coolants and the top range of engine and fuel additives in Australia.

Our products are sold predominantly in automotive retail stores so we are up against brands such as Castrol, Valvoline etc.

We would like to see our engine oil labels redesigned to promote a more premium look and feel. We would like to see 3 designs for our 3 ranges of engine oils (good, better, best). Each range must have a difference in premium look and quality seen through the ranges - mineral (lower cost range engine oil), Semi-Synthetic (mid-range cost engine oil), Full Synthetic (top range, top quality engine oil). Each range will be defined by different coloured bottles. Black for mineral, orange for semi-synthetic and gold for full synthetic. (I have attached images of these bottles with our current labels on them to give you an idea of colour etc).

Marché(s) Cible(s)

Nulon’s target market is motoring enthusiasts aged 18-54 and our products are found predominantly in the retail market.

Secteur / Type d'entité

Automotive

---

Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

---

Exigences

Doit avoir

• The logo must be at the top of the label. Be creative with your layout and design however please note that all of the text must be used on the label(see the attached ai file for label template design and wording). The sequence of the text on the label template is in order of importance (most important at the top), please keep the text in this order. The only text that can be changed is the reference to full synthetic – this will need to be changed to semi-synthetic on the orange bottle. You can remove it altogether for the mineral label. Font style and overall design can change.
  
  The 3 different labels must have a consistent theme as they will be sitting on the store shelves next to each other. Please use predominantly gold for the Full Synthetic label, orange for the semi-synthetic label and black for the mineral label.
  
  Please submit your 3 label designs placed onto the bottles – see the photoshop template provided (please disregard the current labels on the bottles).
  

Bien d'avoir

• The thing that needs to stand out the most on the label is the viscosity (the number 5W-40). Please keep this in mind for your designs

---

Fichiers

Télécharger tous les fichiers - 6,2 MB