Logo design for financial advisory services firm

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Ce client a reçu 73 designs de logo de la part de 39 designers. Il a choisi ce design de logo de Raoul Camion comme design gagnant.
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Brief de Design de Logo
New West Advisors is a financial advisory services company located in Boulder, Colorado, USA. The core of our business is helping individuals and families create a sound framework for financial success that focuses upon longer term planning and discipline to ensure fiscal well-being.
The company's name is partially derived from our location in the western part of the US. Geographically, Boulder is renowned for its distinctive "Flatirons" rock formations that you'll readily find via the internet. We have an interest to possibly incorporate their "look" into our logo.
We also wish to allow for full creative license that may not include such a "regional" identifier. Our business is about wealth preservation, as well as deliberate and thoughtful advice meant to advance and improve, the financial aspects of our clients' lives. We are a business predicated upon trust and dependability.
We are experts at what we do. Our four principals have a combined 75 years of experience in the financial markets. We treat our clients with dignity and empathy. There is a simplistic elegance in the high service level we provide them. We wish to convey that somehow in the logo.
The word "New" in our name reflects our continuous practice to evaluate innovative thinking occurring within the financial services industry, as well as incorporate best practice enhancements and progressive products that will help our clients achieve financial safety and freedom.
Mises à jour
Project Deadline Extended
Reason: Down to two remaining designs. Need minor changes and will not have time to review changes before the project expires on Sunday. Will extend until next Friday to allow for changes to be posted and allow for all partners to decide on a final design.
Added Friday, November 09, 2012
Marché(s) Cible(s)
Our target market is a client demographic that ranges from late twenties to early mid sixties, male and female, single and families.
Secteur / Type d'entité
Progressive
Texte du logo
New West Advisors
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- We believe there should be font size delineation between New West and Advisors, emphasizing New West. We would welcome experimentation with uppper and lower case formatting, bold vs normal, underlining, etc. Any symbol or brand identifier should likely be placed to the left of the wording.
Ne doit pas comporter
- Symbols should not connotate finance specifically, ie, bank facade columns, dollar sign or image, vault or safe box.