• €775

• 33 designs

• 10 designers

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Brief de Web Design

We are looking for templates for a new nutrition supplement shop www.zanatura.ch , targeting Swiss Female 65% /Male 35% over 40 yrs with high quality products (no performance enhancement /Body building products).
Our customers are not the most proficient in internet, so the website should be simple, easily understood. not too much web2.0 look and feel and functionality.

zanatura.ch product offerings are high quality and supplied from top brands: like Dr. Jacobs, Pilèje, burgerstein, Eurodiet), for diets, weight management, antistress, anti-apathy, oligo-elements, omega-3 oils, and cosmetics.

We want the website design
1) to reflect our seriousness and expertise in the area,
2)to Inspire trust from our customers and address their needs in a personal and professional way (we answer your questions over email/Phone)
3) though we are not an pharmacy, our products are currently sold in pharmacies in Switzerland, so we want our customers to feel as well served online, as if they were in a pharmacy.
4) compare favorably to international websites (F, G) also selling online to Swiss customers: we are a truly Swiss company and can deliver within less than 18 h. in Switzerland (so the Swiss flag is an important design element for us)

We want to provide a superior buying experience,
1) important: providing sufficient product information: (intelligible snippet/summary of product info) should be visible on search result pages, and category pages,
2) clarity of design "emphasis" on products with clear call to action (buy)

Deliverables for the winning designer;
Photoshop files that can be easily be integrated in our magento shop.
- Homepage
- Category Page
- Product Page
For 1st evaluation and corrections of the proposals.

- Landing Page (for SEM Campaigns)
- Newsletter (Mail chimp)
as a second step.

Please use the attached wireframes, that should give you the exact content we want to provide (as well as functionality), the wireframes donnot define the user experience/design (it s more like a guidance, suggestion)

Marché(s) Cible(s)

Swiss Males /35% Females 65% (both Swiss French/ Swiss German over 40 years

Secteur / Type d'entité

Nutrition

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Deliverables:
  - Homepage
  - Category Page
  - Product Page
  For 1st evaluation and corrections of the proposals.
  
  - Newsletter template
  - Landing Page
  
  We attach:
  - navigation to show how users can access the products (cat/ sub cat, but also search for body parts, objectives of healing... (see Kategorien-for-web.xls)
  - Wireframes (myBalsamiq)
  - Logo (1 psd)
  - Product images (zip files)
  - Benchmarks: healthspark.co.uk (simplicity), gnc.com (expandable navigation),
  - Competitors: nu3.de, biovea.com, biovea-deutschland.de, super-smart.eu

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Fichiers

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