Logo design for an on-line grocery retail operation

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Ce client a reçu 44 designs de logo de la part de 29 designers. Il a choisi ce design de logo de hamkur comme design gagnant.
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Brief de Design de Logo
We need logo/identity/brand design for a new on-line store to complete a website design. The store will offer fruit & veg, groceries and other categories of products such as cosmetics. Although there will be no real restrictions on the range of goods sold, most of them are likely to have been sourced from Africa or the Caribbean. There is also a good chance that most of the goods sold will have strong organic/health benefits.
We want a logo design that works well with the attached webpage design.
The attached file is an initial sketch of our ideas and current thinking, however we are open to other ideas and are not just looking for a photohop version of the sketches in this brief.
Updates
Project Deadline Extended
Reason: Need more ideas
Added Saturday, July 12, 2014
Secteur / Type d'entité
Retail