JoaodaSilvaArruda Clothing: Landing / Homepage (Design Only)

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Brief de Web Design
Web Design Payout: $150
João da Silva Arruda Landing / Homepage
(Design Only / Logo Supplied!)
- Overview / Background of the Business
A diversified design and clothing company where the labour is compensated fairly, the clothes are stylish, and the profits are reinvested in the community on a global scale not as profit but as sustainable income on a shared basis for all the employees.
The entire aim of the company is to create a high value, low carbon footprint, sustainable product for the long term employment and revenue generating capacity for both Australia and Brazil.
-The Target Market / Audience we are trying to reach
We are trying to meet a target market of 18-35 and 35-49 with a concern about social justice.
Individuals who would consider themselves social progressives.
In this instance we are concerned more with fashion and response to foreign (i.e. Chinese and Asian market sweatshop abuses.) production of textiles.
- Design Specifics;
João da Silva Arruda is a small brown skinned Brazilian boy with attitude. He is a cartoon character who looks like he could fit right in on the cartoon tv show The Boondocks.
He lives in a favela, he is 11 years old and he starts a business to raise money to go to a private school so he can go to Harvard University.
He is a character who is socially aware and seeks to make a difference in his community. Please see the attached images to draw inspiration.
http://www.imdb.com/title/tt0373732/
There are also free sites to watch the show to get a feeling of the show.
- Content to be included in the web design -
We require a Homepage for the site.
As the site will ultimately evolve into a full fledged web store portal it is important to remember the design needs to be scalable for clothing, social causes, designs etc.
Mises à jour
Project Deadline Extended
Added Monday, December 10, 2012
Project Deadline Extended
Added Monday, December 24, 2012
Marché(s) Cible(s)
We are trying to meet a target market of 18-35 and 35-49 with a concern about social justice.
Texte du logo
JoãodaSilvaArruda
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- A definite slant to social justice and social progressivism.
It should have the ability to view on mobile sites, and also should be extremely interactive.
Bien d'avoir
- As interactive as possible meaning the ability to be scalable as the company and the site grows.
This site is open to having anything and everything if the need arises.