EVOLVE - A New custom Engineered Wood line (flooring) catering the cool/hip/modern design community

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Brief de Design de Logo
We are currently in the process of launching a new custom engineered wood line. All the wood is purchased, manufactured, coloured and finished in Canada.
For those who don't know, Engineered wood floors are made from real wood constructed in layers(middle layers being baltic birch and the top layer being real wood) for more stability. It also gives you more options for places to use wood floors such as basements and condo's (over concrete)
This line will be marketed to the retailer as well as the design community for residential and commercial projects.
The concept for Evolve is the evolution that hardwood flooring has taken from(past) 3/8'' thick and very narrow planks in solid wood to (present) wide plank engineered wood flooring 5'' and 7'' wide, any specie ,thickness, colour and finish.
We will have a commodity line of wood( called EPIC) along with a custom program to suit any specifications.
We believe the wood flooring market is changing rapidly and with'in 5 years will be all engineered instead of solid. Natural finsihes (oil) and wide planks will also be prevelent.
We have a very small carbon footprint- we are in Toronto, Canada and our product is manufactured and finsihed with'in 60 miles radius- Made in Canada, it is also an Eco friendly green product.
We are trying to create a logo/concept that is very fashion forward and as innovative as our product.
The mood to capture- modern, hip, cool, wide planks, natural finishes, fashion forward. We're like fashion designers for floors.
Slogans to consider- the evolution of wood floors, fashion in wood floors...
There will be more work in the future when we roll out concept (print and website!
Updates
Project Deadline Extended
Reason:
Added Thursday, November 18, 2010
Secteur / Type d'entité
Catering
Texte du logo
EVOLVE -the evolution of wood floors