• £105

• 30 designs

• 14 designers

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Brief de Design Icône

A new icon is required for a smartphone App. The App will be available on the Android and iOS platforms initially. We have no preconceived ideas of how this will look hence we are requiring best practice design skills as well creative flare to give this icon as much stand out and meaning as possible.

App function:

The App will use the camera functionality of the smartphone combined with intelligent image processing to read a biological test strip for Legionella bacteria in water. The test is called Hydrosense, and in simple terms is like a pregnancy test strip where one or two lines will appear on the strip. One line indicates no legionella and two lines indicated the presence of Legionella bacteria. Legionella is found in Water so a water sample is put on the test strip then the smartphone app will then read the lines.

As well as reading the test strip, the App will also record many other water control tests such as temperature and pH levels, which are monitorred in controlling legionella and water hygiene more generaly. When the test strip has been read, and the other data collected, the App will then send all of this information to a cloud database.

Requirements of Icon.

1. It has stand out.

2. It draws on elements of the Hydrosense brand

3. The word below the icon will be Legionella. [You do not need to include the word Legionella in the icon - iOS and Android will do this automatically]

A user may only use this app once a month - so something which helps him find it by association with its use (storing data for water/legionella testing) is important.

Marché(s) Cible(s)

Business customer; engineer or professional user.

Secteur / Type d'entité

Camera

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Hydrosense is owned by Albagaia. A full set of brand guidelines for Hydrosense and Albagaia is available here: https://www.dropbox.com/s/jsvwj2z47pb6x63/Albagaia%20Ltd%20Branding%20and%20Logotypes%20Guidelines%20September%202012.pdf .
  
  Naturally the App icon should conform to Apple's and Google's expectations as described here: http://developer.apple.com/library/ios/#documentation/userexperience/conceptual/mobilehig/IconsImages/IconsImages.html AND here: http://developer.android.com/guide/practices/ui_guidelines/icon_design_launcher.html

Bien d'avoir

• NONE of the following are prescriptive but are ideas that have been kicked about [if we were creative we wouldn't need you though - so don't put too much emphasis on these]
  
  
  Our thoughts.
  
  · Water droplets are used
  
  · Legionella bugs / bacteria are shown
  
  · Hy for Hydrosense could be used
  
  · Sky blue and lime green type colours are used for impact and contrast and also tie into the brand
  

Ne doit pas comporter

• Beware just using a 'water droplet' as it is a very common device used in the industry for logos and we do want this to stand out.