Logo for start up law firm
 
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Ce client a reçu 145 designs de logo de la part de 32 designers. Il a choisi ce design de logo de MVMNT comme design gagnant.
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Brief de Design de Logo
                            We are Melbourne (Australia) based lawyers looking at launching a new edgy law firm very soon - our plan is to reinvent the way law services are delivered.  It is a fresh new concept and our name reflects this:
O2 (the symbol for oxygen) LAW  (we would like to see O2 as the prominent symbol and Law as the secondary)  this must also be grouped with 'Breathe Easy'.  The text is grouped as follows:
O2 Law
Breathe Easy
 Fixed Price
No Surprises
Our name and strap line (see below) needs to be incorporated into the branding as it is our point of difference.  Our message is modern, clean  and simple and we want our logo to reflect this.  We will specialise in litigation services.  The fixed price model is our unique point of difference.  We will be utilising our website as the initial point of contact so first appearances are imperative.  The message needs to be strong and unequivocal.  There is the possibility of other work if we get this right.
Can you help us launch this exciting new practice?
                        
Mises à jour
                                                        Hi Everyone
Thanks for you submissions so far.  We have done a bit more work and we think the logo and the strap line are getting mixed up so can you make adjustments to your current designs to reflect the following:
O2 Law
fixed fees
no surprises
breathe easy
We really appreciate your efforts so far.
Best Regards
O2 Law
 Added Saturday, June 14, 2014
                                                    
                                                        Hello in light of the changes we have increased our budget by $50 for the winning submission
Many thanks
 Added Saturday, June 14, 2014
                                                    
                                                        Please read latest Edits on the Brief page:
IN Summary Note
Breathe or Breathe of Fresh air to be replaced with Breathe Easy
The O2 should be the dominant message and law secondary
 Added Saturday, June 14, 2014
                                                    
Marché(s) Cible(s)
Businesses and Individuals in a dispute and in need of legal assistance - adults of varying ages in Melbourne Australia
Secteur / Type d'entité
Law Firm
Texte du logo
O2 Law (see above for strapline and text)
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
 
                                         
                                         
                                    Logo abstrait
Conceptuel / symbolique (texte facultatif)
 
                                         
                                         
                                    Logo mot symbole
Logo (texte seulement)
 
                                         
                                    Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The o2 is oxygen. 
 Law
 Breathe Easy
 The tag line represents what we are about
 Fixed Fees
 No Surprises
Ne doit pas comporter
- Traditional law images like the scales of justice or wigs.
 We want to look different from other law firms. In fact we don't want the logo to look anything like a law firm - the word law is enough for the association.