Weight Loss Product Logo Design
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Brief de Design de Logo
OnTrack is Australia's top weight loss retreat and residential boot camp provider. We are now looking for a new logo and brand indentity as we expand our business into other areas of the weight loss market.
The logo needs to maximise the 'OnTrack' brand but be easily changed to incorporate different products - e.g.
OnTrack Weight Loss Retreat
OnTrack Boot Camp
OnTrack at Home
OnTrack Personal Training
etc, etc
So we are looking for a logo which will work well with all of the above, plus addiitonal products we may launch in the future.
Please provide examples of the logo with:
'OnTrack'
'OnTrack Weight Loss Retreat'
'OnTrack Boot Camp'
'OnTrack at Home' or 'OnTrack @ Home'
Our target market is predominanly female aged 30 - 50 but logo should not be too feminine as we have male clients too.
We want the logo to be confident but also portray a caring and supportive environment. We are confident about our success, but want to support our customers - it should therefore not be too dark or glitzy.
We would prefer to keep our current brand colours of orange (see http://www.ontrackretreats.com.au) however are open to change.
Marché(s) Cible(s)
Overweight women aged 30-50. However, some men too.
Secteur / Type d'entité
Residential
Texte du logo
OnTrack
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Be able to be used as the main brand (e.g. OnTrack) and with brand extensions (e.g. OnTrack Weight Loss Retreat)
Bien d'avoir
- Ideally its our current orange colours as seen as http://www.ontrackretreats.com.au
Ne doit pas comporter
- Should not feel cold or unpersonal.