Advertisement Design Project

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Ce client a reçu 39 designs de publicité de la part de 6 designers. Il a choisi ce design de publicité de purpur comme design gagnant.
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Brief de Design Publicitaire
AngloINFO is the world’s largest network of expatriate websites, currently operating 66 regional websites in 32 countries. Its websites serve over 3.5 million unique users each month.
AngloINFO has recently launched a new-look website, and has recently revamped its internal sales materials. It is now time to do the same with our online and offline advertising, as well as our marketing materials.
We are the leading expat resource in the world and are growing fast, despite the economic climate. We need:
• General materials for AngloINFO on a global scale – power of the numbers, i.e. not location specific
• Materials that reflect our local strengths and can be easily localised – i.e. with the AI regional logo
We love the concept of everything – expat – everywhere, which can work on a global basis, but not locally. Our previous ads did the job well, explaining what we do and how useful we can be, but lacked in the design. We are hoping to address this now.
Mises à jour
Project Deadline Extended
Reason: We don't feel that our brief was fully understood. Could designers focus on the "regional" ad in order to make it easier? Use Paris, or a well known location as an example
Added Wednesday, September 26, 2012
Project Deadline Extended
Added Wednesday, September 26, 2012
Thank you very much for your submission. We have selected a designer to work with us on this project. Many thanks
Added Wednesday, October 10, 2012
Marché(s) Cible(s)
We will have 2 distinct targets:
- Global – larger audience, who may be considering to move somewhere, more urban; corporate relocations; International Global HR Directors who place people in other countries
- Regional – people visiting, considering to move or that have indeed moved to region X. There is a significant different between rural and urban locations as its residents need us in different ways.
Secteur / Type d'entité
Marketing
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Files need to be produced in Photoshop and delivered in such format