NameNecklace.com.au: New Logo - New Image

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Ce client a reçu 75 designs de logo de la part de 24 designers. Il a choisi ce design de logo de trufya comme design gagnant.
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Brief de Design de Logo
We are an existing online business and we've been selling name necklaces and personalised jewellery for 5 years. Our logo and image has been the same since the beginning and now it's time for a fresh, inspiring, inviting change. I want people to see a modern logo that implies happiness, FUN, and the feeling of giving a gift, and makes them want to explore the website just because of the feel of the logo.
All our jewellery products are about PERSONALISATION, and most customers purchase our jewellery as a gift for someone they care about, our gifts are unique as are the recipient because everyone has a different name, they are stylish pieces.
Please no corporate style designs!!
We need variations:
1) can be used as part of a website banner, eg "NameNecklace.com.au (with logo incorporated somehow)."
2) logo by itself
In conclusion there are 2 parts to this logo, first is a version with the domain name and logo, second is just a logo - as an example it could be using the two capitals NN (short for Name Necklace).
You can see the simplicity and effectiveness of the logo in this sample of a competitor (http://www.mynamenecklace.com.au/) how they made the heart part of the M, but ours can not have any similarity, it's just a sample guide.
Our current website is namenecklace.com.au but we will be creating a new website design, the logo could try to include a shade or shades of pink.
Good luck!
Updates
Hello Everyone,
I just wanted to thank you all very much for your amazing designs, it's going to take some time to make a final selection as the quality is so high from so many of you. Our team will make a decision soon though and be in touch with the winning designer.
Once again, thank you.
Darren
Added Saturday, June 21, 2014
Marché(s) Cible(s)
Most customers are female aged 15 to 45
Secteur / Type d'entité
Business
Texte du logo
Logo part 1: "NameNecklace.com.au" - Logo part 2: just a symbol, or "NN" (or combined logo with NN)
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Logo mot symbole
Logo (texte seulement)


Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- FUN FUN FUN!
must be fun and modern
Bien d'avoir
- pink shades as below;
maybe clever design use of NN to look like something else related to the customers or jewellery etc.
Ne doit pas comporter
- no corporate feel designs