Contemporary Logo required for wine event/education business
Brief de Design de Logo
I need a logo design for a new company called 'Taste Wine Academy'. With emphasis on the word 'Taste'. It is important to be contemporary in style( but not uber-fashionable) with the dual implication of 'good taste/style' as well as tasting wine. I would like to be portrayed as professional in knowledge and standards but informal in style.
The target consumer is threefold.
1) Private customers 30+ looking for educational courses and/or event ideas.
2) Corporate clients looking for event/ entertaining ideas.
3) Wine/hospitality industry members seeking educational courses for staff.
Please consider the use of abstract graphics, vector and organic.
Background:
Many wine tasting events are offered with a bias toward a sales result. I offer a more relaxed and innovative approach where the client pays for expertise and entertainment.
Most wine education presents as traditional and school-like. I offer every bit as much expertise, but where learning is a by-product of a fun event.
I specifically DONT want a logo using the image of grapes or a mortarboard.
Addition to brief:
I would like to see one of two designs.
1) A wine rack design, looking head on at the ends of the bottles, with the word 'Taste' spelled out by the position of the bottles. Beneath in a single line the words 'wine academy' same width as the wine rack.
2) The word 'Taste' in a contemporary, prominent font.
Beneath, the words 'wine academy', smaller font to the same width as the word taste.
Atop, three images of: a Champagne cork, a regular cork and a screw cap positioned at angles. The outline, collectively, forming a semi-circle or a pointed dome.
I hope that makes sense.
I will attempt to give quick feedback if above description is confusing.
Thanks
Mises à jour
Project Deadline Extended
Reason: Thanks for all your submissions so far. I have discussed my likes and dislikes with a friend in the advertising industry who, having listened to my comments on the designs has suggested I should be asking you all to use abstract graphics, vector and organic. I hope this helps. Otherwise the design brief remains the same.
Added Thursday, November 11, 2010
Project Deadline Extended
Reason: Thanks for all your designs. I have made a few changes to the brief under advice, and I look forward to receiving some more of your designs.
Added Thursday, November 11, 2010
Project Deadline Extended
Reason: I am not satisfied with any one design as yet so have added to the brief some specific design suggestions
Added Thursday, December 02, 2010
Secteur / Type d'entité
Education
Texte du logo
Taste Wine Academy
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Ne doit pas comporter
- Images or symbols of Grapes or a Mortarboard