Logo Revamp - Island Concrete

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Ce client a reçu 101 designs de logo de la part de 38 designers. Il a choisi ce design de logo de xyMotion comme design gagnant.
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Brief de Design de Logo
Existing logo is almost 20 years old - Need to update / renew / modernise.
Cannot lose the brand image. Company is the market leader & the logo is very well known in the local market.
Open to changing the shade of the blue, but design must be blue or predominantly blue. Not opposed to adding a Colour.
Not opposed to changing Font.
Will be used on Heavy Equipment (incl. Concrete Mixer trucks) as well as Promotional Material, so please avoid making logo longer/wider.
Should suggest Strength / Quality / Professional / Reliable
Please include an optional use Tag Line "La Concretera"
Will require artwork as Vector File format also.
Updates
Project Deadline Extended
Reason: Still receiving good potential new designs. Will definitely start to wrap it up at the end of these extra 3 days so go ahead and submit your designs please. Thank you
Added Sunday, May 25, 2014
Secteur / Type d'entité
Concrete
Texte du logo
Island Concrete
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Retain at least the basics of existing symbol - it must be still recognisable as current logo - this is an update/modernisation and not a complete change
Use height/width ratio no wider than 2:3 (can be less but no more)
Bien d'avoir
- Tag Line "La Concretera" should not be an integral part of the logo but for optional use depending on publication/use