Logo for a micro-lending company
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Ce client a reçu 91 designs de logo de la part de 22 designers. Il a choisi ce design de logo de Sergi Gabriel comme design gagnant.
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Brief de Design de Logo
We need a logo design for a new micro-lending company based in China. The company's business is to lend money to small businesses in China. Since the lending is not property-guaranteed, it requires high credibility from small businesses customers. In addition, the lending is also community-based. i.e. a few small businesses form an inter-guarantee team, they provide guarantee for each other. For example, one member default on his loan, the other team members have to pay back the loan.
As a lending company, we believe our value is in creating a method to develop credit for small businesses, so that even without suitable property to guarantee their loan, they will still be able to take advantage of a certain amount of credit provided by micro-lending company or banks.
We would like to see the logo communicate ‘prosperity, community, growth’. Our lending product is characteristic of small amounts, quick decision-making (within two days), high frequency, and urgency. Therefore logos communicate those traits are also preferred.
Since we are a Chinese company, the Chinese characters read like "信成小贷". The logo can't be English alphabets re-designed. A picture logo is preferred. The attached file is a sample just to illustrate the Chinese characters.
Mises à jour
Project Deadline Extended
Added Tuesday, May 27, 2014
Marché(s) Cible(s)
small businesses' owner.
Secteur / Type d'entité
Business
Texte du logo
信成小贷 and Xin Credit
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.