Logo for business strategy and innovation consultants
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Ce client a reçu 339 designs de logo de la part de 59 designers. Il a choisi ce design de logo de DoveFendi comme design gagnant.
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Brief de Design de Logo
We are strategy and innovation consultants dealing with business customers, mostly mid-size companies looking for business turnaround. The company is called 'Ex Novo' which stands for 'anew', 'brand new', 'fresh start' in Latin. This is what we would like to convey via our corporate identity.
This is also true for ourselves - the company is a new venture by experts with over 10 years of in-house strategist experience at large international businesses or research companies.
Our core areas of expertise are:
- market penetration strategies: opportunity sizing and development of programmes for businesses in export markets
- strategy communication: programmes to assist customer in mobilisation and engagement of their teams for the new vision and strategy
- creative analysis and visualisation: development of tailored analysis and visualisations to assist in telling complicated business cases in simple, visually appealing and convincing manner
- consumer-driven innovation: development of new products and propositions based on consumer insights
To put it simply - we are passionate about working together with our customers to ignite, vitalize and grow their businesses.
Our brand proposition: an inspiring travel mate into new realms.
We strive to be: professional, convincing, open-minded, accessible
Our tone of voice: engaging, optimistic, inspiring yet backed-up with robust facts
We believe in: everything is possible if only you think out-of-box
If only we would be fruit: ...most probably we would be fresh and vitamin-rich orange, lime, green apple, raspberry or quince.
Mises à jour
Ex Novo "housekeeping" and further process
Added Wednesday, August 29, 2012
Project Deadline Extended
Reason: We have decided to engage our best customers in decision making - we will give them some time to consider and vote for designs.
Meanwhile we will keep project open for more submissions - why should not we give more chance to your great ideas to mature (or even add some).
Added Sunday, September 02, 2012
Secteur / Type d'entité
Travel
Texte du logo
Ex Novo
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Typeface: contemporary, clearly readable; you are free to play around with case (all lowercase / all caps are OK)
Colours: keep it clean - maximum 3 primary colours (unless you have another great concept)
Elements: simple forms
Bien d'avoir
- Typeface: sans serif preferred, yet not limiting to that
Colours: no specific preference unless matching the values above; might play around the associations with fresh fruit (green, orange, raspberry red etc.)
Elements: consider graphics to look good in BW / reverse
Ne doit pas comporter
- Typeface: no traditional stock or too futuristic fonts
Colours: try to avoid complex gradients
Elements: no stock cliparts, avoid using old stereotypes of growing business charts etc. :)