• US$300

• 66 designs

• 7 designers

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Brief de Design Emballage

We are a manufacture of a health food supplement called "MorviPro"
We are based in South Africa, launching a new product for the retail industry.
we are looking for innovative box packaging for our 500g pack size
We also need to outclass the biggest manufacturer in this market segment, in terms of packaging design

The competitor is called Future Life. Their website address is
www.futurelife.co.za . Their products can be viewed on their website
The design should be bold and at the same time shout out nutrition/health, which our product is all about

Our product is also very similar in nature to future life
same nutrient content, same end user etc

You can also look at the nestle milo cereals for some bold ideas

We are open to suggestion provided that the end result beats our future life competitor hands down
and by this I mean the following
If a customer is walking through a supermarket isle, looking to by future life, because that is the product they have been using for the past year, and they see this new product called "morvipro", they should want to buy my product

Dimensions of the box are as follows

Marché(s) Cible(s)

everybody young and old who are health conscious and are looking for a cheaper alternative to our competitor

Secteur / Type d'entité

Industry

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• MorviPro name
  the word "Boost" in bold
  a bowl of porridge with milk pouring in with pieces of banana near the bowl or in the bowl to depict the flavour "bananalicious"
  
  Intelligent instant energy meal maybe below the morvipro name
  
  MorviPro at the top
  intelligent energy meal below in a smaller font than the logo
  Boost in the middle of box in bold
  
  Product claims
  
  inteligent energy meal FREE from
  gluten
  cholestorol
  wheat
  trans fatty acids
  egg
  lactose
  tartazine and colourant
  
  Maybe find an attractive way to lay this out so it does not take up to much space, but also looks more innovatively designed than future lifes product claims
  
  LOW GI
  
  
  
  Rich in (or) high in (or) a doctors green Plus sign + (with the word added next to it
  or (any alternate phrase)
  
  Protein
  Vitamin A
  Vitamin B
  Vitamin C
  Calcium
  dietary fibre
  iron
  selenium
  
  Boosts Immune system
  more vitality
  more energy
  
  
  some where on the box as a catch phrase
  use it or dont
  MORE ALIVE 365
  
  Box dimesions
  200Length x 190Width
  
  
  
  

Bien d'avoir

• anything that outdoes my competitor
  You can re-arrange, add or delete elements
  You have the option of including a family (provided they look energetic and healthy and they are dressed in white- idea similar to that on the future life box)
  
  idealy i would like to have a similar design to that of the future life crunch box which is found on the future life website
  however should the need arise to include a family I have attached a few pics to giv some idea as to the type of family/people i am looking for
  
  
  morvipro logo should have that scientific/intelligent look
  boost should be very bold-
  the font used should look like its "BOOSTING/ENERGIZING" :)
  
  Also either the MorviPro logo or Boost should have a sort of design around it
  
  
  you can also look at the nestle milo products for ideas and the ASDA cereal boxes
  

Ne doit pas comporter

• dont copy future life
  beat them

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Fichiers

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