• US$200

• 65 designs

• 25 designers

---

Brief de Design de Logo

**Successful collaboration on this project will lead to numerous other projects****

Overview: Need a logo developed for a new consumer product with the trademarked brand name of "EnergEyes." EnergEyes is a portable stick similar to Chapstick in size that consumers can apply throughout the day to relieve tired and heavy eyes. The product is ideal for use after restless nights, staring at a computer screen all day, driving long distances or simply when the user wants a revived and refreshed feeling without having to drink coffee or energy drinks. EnergyEyes is not a high end expensive cosmetic product, rather it is an effective solution that provides great value to the mass markets. The logo needs to balance the premium brand look with the ability to clearly convey the brand and efficacy in a crowded market.


Target Market: The initial target market will be women age 45 and up as they have been identified as the most likely to purchase. However, the logo needs to be appealing to ALL women and have the flexibility to create a product for men.

Distribution Channels: Product will be sold in mass market, drug and grocery retailers such as Walmart, CVS and Kroger in the over the counter drug section, beauty/cosmetic section and possibly front of store.

Price point: Retail price is expected to be less than $10

Marché(s) Cible(s)

Women 30+

Secteur / Type d'entité

Computer

Texte du logo

EnergEyes

---

Styles de logo qui vous intéressent

---

Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

---

Exigences

Doit avoir

• While EnergEyes is not an expensive cosmetic product, consumers seem to put more trust and faith in products that have a higher end look. Therefore, I want to balance a premium and trustworthy look with efficacy, believability and approachability.

Ne doit pas comporter

• Do not want logo to seem gimmicky or cheap