HowToHR banner and eDM design

Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 22 designs de bannière de la part de 6 designers. Il a choisi ce design de bannière de rszwed comme design gagnant.
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Brief de Design de Bannière
We need banner ads and an eDM header to promote HowToHR.com.au (not currently live but logo and site design complete).
Banners should ideally be in flash with back-up gifs but we would be open to just animated gifs as well.
Banner sizes to be delivered are:
300x250
729x90
468x60
160x600
Best to keep banner file size under 25kb if possible (based on standard publisher specs)
For the eDM header, it should be around:
600 wide x
150-200 high
The advertising role is to promote the websites services which are related to making HR easy for small business owners - specifically relating to recruitment, induction, engagement and employee exit. I'll attach more details on this.
Mises à jour
Project Deadline Extended
Added Tuesday, August 28, 2012
Marché(s) Cible(s)
Small and medium business owners - slightly male skew
Secteur / Type d'entité
Small Business
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Must match the look and feel and colour palette of the logo and website design that will be attached to this brief.
Must look professional
Must follow the copy guide for the frames as outlined in the attachment - there are 2 options for frame 3 listed. I'd like to get 2 sets of banners developed to cover both options.
Must have clear call-to-action
Bien d'avoir
- Nice to have sophisticated animation if possible
I've added two potential images that could be used - either could be used to illustrate the 'Save time and improve results' line -
one focused on finding the right person
one is focused on improving results through a team
You could potentially use a screen grab of the site homepage in the design too - but only if eligible since none of the copy on it is finalised.