Tech Startup product logo

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Ce client a reçu 113 designs de logo de la part de 40 designers. Il a choisi ce design de logo de Brando ST comme design gagnant.
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Brief de Design de Logo
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We've run into a bit of a snag. We are not allowed to use the word 'Wave' due to trademark infringements that we had previously thought did not apply. We have changed the name to 'Juvo' (meaning helpful in Latin) the thinking being our machine will help people through the difficult world of cooking.
Please design with the word Juvo and NOT wave as previously directed.
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We need a logo for a kitchen product we are designing. We are a tech startup based in London and have designed a water bath cooker which we have named 'Juvo'.
The logo needs to be simple, clean and legible, and communicate the name 'Juvo' clearly. The logo will be used as a small logo on the machine itself, on the product website, and in a phone app, therefore needs to work in small and large alike.
Ideally the logo could be directly used (or easily simplified) for use as the app icon in iOS.
The final design should communicate a sleek product which is accessible to all, and on-trend. Something you'd like to see on a product that is in your kitchen.
Please play around with colours as we are not decided in this area and open to inspiration.
Any questions please ask.
Mises à jour
Hi all, thank you for the designs so far, I'm really impressed. There are several that I like so far, but it's still wide open.
Adam
Added Tuesday, April 29, 2014
Added Wednesday, May 07, 2014
Project Deadline Extended
Reason: Change of main word to 'Juvo' due to Trademark infringements.
Please resubmit if possible.
Thanks
Adam
Added Wednesday, May 07, 2014
Marché(s) Cible(s)
Young Professionals, Western speaking countries, adults up to around 55 years old.
Secteur / Type d'entité
Cooking
Texte du logo
Juvo
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Clearly readable.