Logo redesign, modification, freshening

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Ce client a reçu 84 designs de logo de la part de 14 designers. Il a choisi ce design de logo de mukta comme design gagnant.
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Brief de Design de Logo
The existing IT Leaders logo (www.itleaders.com.au and attached) has been around for 10 years and been updated a couple of times.
It currently looks a bit flat and aged, and is not consistent with the newer and better logos of our newer divisions (StreamLeader and LeadingRecruitment).
I would like it updated to have more of a 3D effect, whilst still keeping enough visual clues from the old logo to allow people to easily recognise it.
Must contain similar blues and green. Use logos at www.streamleader.com.au as a guide for colours and the sort of 3d effect that I am after.
I need two versions of the slogan, with the logo otherwise identical.
- The Leaders in Business Computing
- The Leaders in Cloud Computing
Mises à jour
Please note, you are ONLY redesigning the main IT Leaders logo.
The StreamLeader and LeadingRecruitment logos are just provided as additional design cues as these are new divisions of the firm and have fresher looking logos already.
Acceptance of your design means that IT Leaders Pty Ltd will then own the design.
Thank you!
Marché(s) Cible(s)
IT Leaders is a business-to-business IT products and services firm. We provide high-end IT services to discerning business clients. IT Outsourcing, Private Cloud Computing, Server & Network design and build.
Texte du logo
as per existing and description above
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Strong visual cues to existing logo. Do not recreate a completely new logo. Must be modern. must contain existing colours as guide, but can freshen colours - make them brighter.