• A$700

• 113 designs

• 29 designers

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Brief de Design Étiquette

Yeates Wines produces a very high quality, high priced wine from an old and prestigous vineyard in one of Australia's oldest, but smallest wine growing regions. The grapevines are old (like old men with gnarled arms and trunks) and they produce fewer grapes than younger vines but the grape quality (and thus wine quality) is magnificent and highly sought after as it produces wine of exceptional quality.
The vineyard was purchased by the Yeates family in February 2010 from a multinational wine company who made wonderful, trophy winning wines for 10 years before the vineyard went into a decline.
The challenge is to produce 2 labels - a simple main front label that focuses on the Yeates brand and a smaller, information rich, back label that relates the history of the vineyard.
The labels should have a white or charcoal grey background and impart tradition, quality, exclusivity and a little self indulgence which is why we want the family crest incorporated - the choice of font will help.
It might also impart a sense of fun so that it appeals to the 25-35 year old age bracket.
The label should be kept clean and simple not loud and busy. Preferred colours are black, grey and white. Red is fine if used sparingly

Here are the details:_

Front Label (115 long x 65-90mm wide)

Yeates
Gatekeeper’s Reserve
2011
Mudgee
Wine of Australia 750ml


Back Label (dimensions to suit text and front label design; font size small; text in black so that it is readable in less than optimal light (eg candlelight at a restaurant table).

Yeates
Gatekeeper’s Reserve 2011

This is the first release of the Gatekeeper’s Reserve – just 100 dozen bottles were made. The wine was made from Shiraz and 10% Cabernet Sauvignon grapes sourced from an iconic Mudgee vineyard that was established 1966 by John Roth. In 1994, the vineyard known as ”Mountain Blue”, became the source of a decade of formidable, trophy winning wines under Rosemount’s and later Foster’s ownership. The 20ha vineyard was purchased by Sandy & Victoria Yeates in 2010. The Mountain Blue name was retained by Fosters; no wine has been released under this label since the 2006 vintage.

The shaky old Shiraz vines are slowly being restored to full health using careful cane pruning techniques that stimulates fresh, new tissue growth, more even bunch sizes and better grape quality and consistency. The Shiraz grapes used in this wine were hand-picked from two rows of the first crop from the 46 year old, cane pruned vines. The 2011 Reserve is the first step to re-establish the traditions of a famous vineyard and one of Australia’s most sought after export wines.

“Deep and intense purple hues with aromas of ripe blackberry fruits, spice and eucalypt with rich chocolate complemented by subtle oak overtones. A rich and full bodied wine exhibiting a soft yet generous palate with plum, forest fruits and mint chocolate notes. A fine grained tannin structure displaying integrated oak characters adds to the complexity of the wine. This wine was aged for 18 months in a blend of new French oak hogsheads and one year old American hogsheads, crafting a blend with great structure and length of flavour which will develop into a Mudgee classic” – Jacob Stein, Winemaker


13.5% Alc/Vol.
Contains approx 8.0 std drinks
Preservative (220) added

Yeates Wines
Craigmoor Rd, Mudgee 2850
www.yeateswines.com.au

Marché(s) Cible(s)

25-35 year old men and women of Australia, China, US & UK

Secteur / Type d'entité

Restaurant

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Crest

Ne doit pas comporter

• Animals on the label

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Fichiers

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