What should the brand stand for / what are it's core values?

The core values for Peak Transfers are:

Reliability
Flexibility
Customer Focused
There is no small detail

Peak Transfers is conceriege service on the ground, we manage all of the transportation details for conferences, corporate retreats and events. It is a small botique type firm which prides it self on managing large and small projects and delivering a high level of service for each of our clients.