Pivotal Logo Design
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Brief de Design de Logo
Logo for a new company, Pivotal Investment Partners:
1 - As a graphic element only
2 - Logo as a long form graphic with the company name “Pivotal Investment Partners”
3 - Bonus: Ideas for a presentation template
Background and Thoughts:
Pivotal Investment Partners is an investment company based in Denver, CO. We have a two sided model. On the one side, we must appeal to financial institutions (primary market segment) as they will invest money through us. They will want to know that we are great stewarts of their money. On the other hand, we will be investing in small to medium size companies and they will want to know that we are not stodgy money people.
Mises à jour
Project Deadline Extended
Reason: Had to go on unexpected trip for a few days.
Added Thursday, July 19, 2012
Marché(s) Cible(s)
2 Targets:1-Financial Institutions-will invest money through us; 2-Small-Med size companies who will want to know that we are not stodgy, money people
Secteur / Type d'entité
Investment
Texte du logo
Pivotal Investment Partners
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Color set (needs to match existing website): Blues, Greens, Greys, Black
Definition of Pivotal should be "of crucial importance in relation to the development or success of something else," NOT "servicing as a pivot-causing to rotate, revolve, or turn."
As our company is an investment company, it needs to be professional but we want a flare of high tech, youth and action.
Bien d'avoir
- Considerations for Design based on company and founder background:
• Company Values: Empowerment (relationship with customers), Visionary (employees), Collaborative (partners), Smart (sales), Systems (operations, finance), Simplicity (in measurement)
• Consideration only - “O” in pivotal to represent PDCA cycle (plan, do, check, act) but without any letters, just concept: https://www.google.com/search? q=pdca+cycle&hl=en&prmd=imvnsb&tbm=isch&tbo=u&source=univ&sa=X&ei=JHHrT_HWI8f06AGlt_m2BQ&ved=0CF8QsAQ&biw=1143&bih=835
Ne doit pas comporter
- Retail look, consumer feel or immature. Generally not interested in serif fonts.