south beach light beer

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par Rising Star Productions le samedi 23 juin 2012

Hi, do you have a label shape in mind?A particular bottle shape you are planning on using? Number of colours?Do you know who your target market is? Could you list your main beer competitors also.
Many thanks, Gainor


par Porteur De Projet le samedi 23 juin 2012

main competitors are corona,presidente and all the light beers. regular bottle 12 oz or 355ml probably. the target is everyone who drinks beers.


par Alkminnie le jeudi 28 juin 2012

Hello :)
I would like to ask you first how bold you would like to go with the design.
Most of the light beers have a character that If you wish to outrun I suppose you need something quite interesting right ?
Also have you decided what color of bottle you will use ?
Any must have text else than the logo and the general package design elements ?

Thank you in advance , this project is so inspiring :D


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