re branding project

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Ce client a reçu 20 designs graphiques de la part de 6 designers. Il a choisi ce design graphique de Mari comme design gagnant.
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Brief de Design Graphique
We are looking to re brand our entire product range which is made up of a mixture of organic products ( www.rawlicious.eu ) in order to make it more appealing to the main stream market.
The scope of work could include logo change, color or style change and we are also considering the type of packaging that we use.
Attached are design currently in use.
Our aim is to have a united corporate image suitable for a world wide audience across specialists and main stream markets.
The company is growing rapidly and will diversify into other food products areas and they should be part of the design thought process. We want the design to have smart, premium look and feel to it which should be reflected in the packaging used.
This is an idea opportunity for someone to get involved with the award winning market leader in a long term projects.
Mises à jour
Project Deadline Extended
Added Wednesday, March 26, 2014
Marché(s) Cible(s)
people who are passionate about their food and healthy life style, educated, health conscious, high disposable income, families with kids where family health is important, sports people, diet conscious, gluten free market, dairy free, sugar free snack option
Secteur / Type d'entité
It Company
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- appeal to mass market
Ne doit pas comporter
- the design should not only appeal to vegans and organic foodists