• A$900

• 264 designs

• 68 designers

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Brief de Design de Logo

We will soon be starting the development of a new, innovative smartphone application. The project is called Meekho (or MEEKHO) and is, in a nutshell, a push notification/messaging platform. Not an *instant* messaging or chat, not an sms, not an email system and not a calling app or voice messaging app (and that's all we'll say here!)

Meekho currently has no logo, or identity and that's what needs building.

More than just a simple "product" logo, we need something that will become the identity of the platform, an icon people will relate to, remember and talk about.
- Something catchy, but not agressive or abusive.
- Something with a young attractive and vibrant personnality that is clean, approachable and professional at the same time.
- Something "happy" but not annoyingly "happy"! Think of a character, a cartoon, perhaps think of some of the smartphone games out there (like that angry one..!) Quirky, friendly, approachable, fun but also serious and with a "straight shooter" look or style.
- Something that non-technical users, youngsters (20-40), smartphone owners will relate to (profile: they are connected, they have some $$, they are likely to work, they are likely to be time-poor, some more educated, independant, and we're targetting the cities rather than in the regional areas).

The website will integrate a fairly big, bold, and quite "in your face" version of the logo (possibly 450px and above) will probably have a certain amount of details but we also require something that will scale down easily (1) in size (to get down to a 64px logo for the app, as well as a 16px favicon) or have a "full featured", "limited or compact" and "tiny" version; and (2) to black+white+shades of grey as well (to be printed in newspapers for e.g.)

On top of the website, the app launcher icon, the app load screen, about screen and top left app icon, etc.. the logo will also be printed on a 5 to 10 cm sq window sticker with a QR code and possibly printed in a regional or national publication (colour or grayscale).

We don't necessarily want the name "Meekho" to appear in the logo, but it would be great to have it in, or around. Given both the logo and the name don't say much, we will have a tag line (6-8 words) right below the logo, or around it in order to better describe what the app is all about. While the tag line will use an actual 'font', the "Meekho" name, should you choose to integrate it, should not.

Finally, the smartphone apps will be free, we just need people to talk about it, to like it, tweet about it, etc (obviously!)

Note: Logo Style - we have selected Character Logo, however the two examples (KFC and Michelin) are way to traditional, established and have an "old" feeling to them. We need something which has character, is a character or makes you smile or at least wonder "wow, wtf is this app all about!?"

Note: SUBMITTED DESIGNS FEEDBACK will be provided TWICE, throughout day 5 and day 10. This project will run for 15days. You can expect questions to be answered on a regular basis, and in the worst case at least once daily.

We will pre-select 6-12 designs and the second place will be voted via facebook likes (from our twitters, company page as well as our and your direct network). The question asked will be:

Of these logos, which do you find the most attractive and most likely to make you go "wow - wtf is this app all about - tell me more!!"


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UPDATE: review and feedback will be provided to all submissions on 8-Jun, 11-Jun and 14-Jun.

Marché(s) Cible(s)

smartphone owner, connected, 20 to 40+, likely to work, likely to have a busy, active lifestyle, more city than regional

Secteur / Type d'entité

Games

Texte du logo

(optional, name before anything else) "Meekho" or "Your opportunities" or "Knowing your world"

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• it must be new, it must be different, it must be attention grabbing and professional

Ne doit pas comporter

• Nothing too conventional, nothing too "corporate"