Uptown Market Logo Design Competition

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Ce client a reçu 188 designs de logo de la part de 77 designers. Il a choisi ce design de logo de eightball inc. comme design gagnant.
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Brief de Design de Logo
Uptown Market is a shopping center in Markham, Ontario. It is part of our portfolio of real estate developments (Times Group Corp). The center is part of our Uptown Markham master community which already has a logo and is adjacent to two condominium projects - RiverPark and RiverWalk. The center is located near the Rouge River Valley and is LEED project - meaning that its green center in all senses. All available at www.uptownmarkham.ca; www.timesgroupcorp.com.
The UPTOWN MARKET requires a creative and inspiring LOGO and tag line. The logo will appear on a large pylon sign on Highway #7 (for drivers to see and know where to turn) atop the Tenant's logos. The logo will be the face of the center on all web based content including the center website and other Times Group websites that are part of Uptown Markham.
The Tenants include Whole Foods Market (anchor), Bed Bath and Beyond, Bank of Montreal, Royal Bank of Canada, Running Room, Five Guys Burger, Panera Breads, LCBO, Pet Valu, Second Cup (among others). The Tenants are all tier-one and the site is being finished to a first class standard.
We would like to nail down a logo design together with a tag line in time to enter Uptown Market into the ICSC Canadian Shopping Awards. If the winning logo is able to win an ICSC Canadian Shopping Award the compensation amount payable to the designer will be doubled. The deadline for us to submit our marketing design to the ICSC is June 15, 2012.
Updates
Designers - we have received a lot of great designs so far. Excellent and amazing work from all over the world. One key requirement is to ensure that the design would fit a pylon sign/billboard rectangle of 2-3 ft tall 4-6 feet wide nicely (with the Uptown Market text being easily legible from a distance) and to emphasize the emotion of up-scale and green/nature at the same time. Thank you for all your great work so far!
Added Tuesday, June 05, 2012
As we go into the last 2 days of the contest a few things to share with the designers:
Added Friday, June 08, 2012
Marché(s) Cible(s)
suburban Markham area consumers
Secteur / Type d'entité
Real Estate
Texte du logo
Uptown Market
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo pictural
Un objet réel (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Logo mot symbole
Logo (texte seulement)


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- LOGO REQUIREMENTS
1) first class tenants, first class experience, complementary design
2) fresh air and green (LEED buildings, adjacent to a large park and the Rouge River)
3) Innovative (something new and exciting)
4) **The logo is to appear on pylon signs and the dimensions of the sign box it will appear on will be about 2.5 feet tall and about 7 feet wide. We would like to ensure that the text are at least 12-16 inches in height so that the text is clearly legible to drivers driving by.
Bien d'avoir
- artistic elements - but always clearly legible and identifiable. Professional but innovative.
Ne doit pas comporter
- small text, too similar to other logos we already have or tenant logos