Logo design for a new makeup brand

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Ce client a reçu 128 designs de logo de la part de 35 designers. Il a choisi ce design de logo de TechWise comme design gagnant.
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Brief de Design de Logo
1. our target customers are female from age 20 to 40, so don't be too girlish;
2. currently our product lines are cosmetics (makeups now, like lip sticks, BB creams; and will have skin cares later). We will expand our product lines to health products (e.g. women multivitamin) and also personal care (e.g. toothpaste) in future.
3.the most distinguish feature of our product is the highest safety standard. Our products are made from all natural ingredients, but they are not only the natural products. They are more safe than the normal natural products so even the pregnant women can use our products without any harm to their babies.
4.The name " Je Reve" can also be explained as " Nothing (any chemical harm) can stop our beauty dream", " Beauty without sacrifice" .
5. The logo feature should be simple, clean, and easy to understand. And also customers could feel " love and care, safe, natural, beauty." The font of Je Reve should be more formal and bigger size.
6. The logo and "Je Reve" will be shown on the packing, cosmetic containers, website, and advertisement.
This logo design is the first step of establishing a visual identity for a new all-natural makeup brand named "Je Rêve". Besides the logo, designs are also needed for packaging and website, and we’ll give the priority to the logo design winner if everything works out well.
The makeup products are made in Vancouver Canada with solely natural and organic ingredients. They meet the highest safety requirements and are even safe for pregnant women to use. The name "Je Rêve" means “I dream” in French. We believe that safety concerns shouldn’t stand in the way of any women who have a beauty dream. The pillars of our brand are: love and care, safe, natural, beauty. These are also the messages we want the logo to convey to our customers.
We don't have a specific design in mind but we would like the logo being elegant, clean, and modern, and feel warm and welcoming. Preferably there is some sort of symbol or identifier either within the name or goes with the name for easy recognition by customers.
As the brand might expand into product categories like skincare and nutrition later on, we also want the logo to be somewhat compatible, if possible.
Updates
Project Deadline Extended
Reason: Thanks for all the great designs!!! We were on a business trip for a few days, so in order to have enough time for our decision making we decided to extend the deadline for 3 days. Truly appreciate all of your work.
Added Friday, March 21, 2014
Hi all,
Added Friday, March 28, 2014
Project Deadline Extended
Reason: waiting for revision
Added Friday, April 04, 2014
Marché(s) Cible(s)
Makeup users that are safety conscious (e.g. pregnant women)
Secteur / Type d'entité
Cosmetics
Texte du logo
Je Rêve
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo pictural
Un objet réel (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.