Fiduciary Insurance Group - Needs a Fresh New Logo Design
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Ce client a reçu 75 designs de logo de la part de 23 designers. Il a choisi ce design de logo de Pablo Von Crust comme design gagnant.
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Brief de Design de Logo
Fiduciary Insurance Group - New Logo Design
- Please see our existing logo...and also check our website (www.fiduciaryinsurancegroup.com) to understand our business model. Also, there will definitely be an opportunity to re-design our website after the logo is updated.
- Please see our attached sketch ideas that we came up with to give you a start. Of course, use full design freedom to push the envelope.
- We feel our new logo needs a number of things:
> A focus on the word "FIDUCIARY"
> Incorporation of "FIG" somehow to build up the FIG brand (think: GE, P&G, etc)
> A more fresh color palette (we were thinking of a blue/light blue/gray/white approach like www.e-mercy.com or www.browerinsurance.com)...but are open to other color combinations...it needs to seem fresh, positive, innovative (not stale, old, boring)
> When incorporating the "FIG" in the design, avoid a design that makes it confusing or jumbled. We are Fiduciary Insurance Group or FIG...but not FIG Fiduciary Insurance Group (that is too much).
> A simple, yet innovative look...ahead of the curve (think: our "Creating a Standard" moniker from our current website)...maybe a couple designs that incorporate "Creating a Standard"...but only if it is beneficial in style/feel/design.
Thank you for considering our project. - the FIG Team
Secteur / Type d'entité
Business
Texte du logo
FIG / Fiduciary Insurance Group