***LOGO REDESIGN - Fix Back Pain - Incl File

Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 172 designs de logo de la part de 64 designers. Il a choisi ce design de logo de Alpha comme design gagnant.
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Brief de Design de Logo
We need a new logo for our website: globalbackcare.com
Our business is to sell ebooks on how to fix back pain, and other types of common pain: knee, shoulder, hip etc.
The current logo actually reminds me of a dinosaur rather than a human spine, so I'm looking for fresh ideas. Your design may incorporate a spine (or a modernisation of the current logo), or maybe just text - I'm looking to you for some inspired thinking.
We also need a new image for our ebooks (which are also looking incredibly dated). The ebooks should reflect the new logo, and it should be simple enough for us to simply add a new title when we come up with a new book.
So while the name of the website is globalbackpain, we generally use the slogan: Fix Back Pain, and this is what we would like in the logo.
PLEASE SEE ATTACHED FILE FOR EXAMPLES OF HOW THE CURRENT LOGO IS USED.
Your logo can be either a re-design of the current logo, OR a completely new idea - it's up to you.
Updates
Thanks so much for all your hard work. There are some great designs, but nothing has hit the spot yet.
Added Monday, May 28, 2012
Secteur / Type d'entité
Business
Texte du logo
Fix Back Pain
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- For the contest I would like to see a new logo, AND demonstrate how the logo would look on a new e-book cover.
Bien d'avoir
- A medical feel to the logo would be good, but not essential.
Ne doit pas comporter
- Please keep your logo simple.
I don't want intricate drawings of the world or detailed spine pictures.
Please avoid anything to do with 'Global'. Our focus is on fixing pain.