• £150

• 2 designs

• 2 designers

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Brief de Design de Newsletter

PROJECT OVERVIEW:
The client requires an editable Mailchimp template for a monthly e-newsletter campaign using the new branding as per attached. The e-newsletter template must be optimsed for use on mobiles and should reflect the refreshed branding and be consistent with the new website in look and style. It is important that the e-newsletter showcases Evolution Capital as a professional, expert and reliable corporate finance company with a contemporary and up-to-date approach. New Website design and logo attached.
The e-newsletter template required will need to include the following:
• Logo at top of page
• Title of newsletter: The Evolutionist
• Strapline – …one plus one makes three
• Date e.g. March 2014
• Font and colours – to be consistent with branding
• Layout – clean and contemporary
• Content:
o Option to have 2 – 4 articles (approx. 3 paras in length) with images and links through to the website (example ‘read more’ click through link to full article)
o Option to have a section that promotes events, webinars etc.
o Option to have an area for testimonials/case studies using client logo
• Contact details
• Social media icons: Twitter and LinkedIn

PROJECT GOALS AND OBJECTIVES
The e-newsletter needs to reflect the high end service being delivered by Evolution Capital and reinforce their professional and expert background within the industry. Evolution Capital are dedicated to using the latest technology to communicate with clients and run their business. This forward thinking approach must be reflected in the design.

VALUES TO COMMUNICATE
Evolution Capital aim to be seen as:
1. The firm that know the buyers and sellers better than anyone else
2. To complete more transactions in the target sectors than anyone else
3. To deliver this at a price and quality that differentiates them from main stream accountancy firms and corporate finance teams

CONSTRAINTS
The design constraints are (1) The fonts, brand colours and general look of the e-newsletter must be consistent with the new logo and website (2) The professional and corporate nature of the business should be reflected in the design (3) The template must work for Mailchimp and all applications, including mobile use (4) The template must be editable (5) The design work is to be completed within the designated time frame.

CLIENT
Evolution Capital is a mid market corporate finance boutique exclusively serving the Technology, Media and Telecommunications sector operating in the UK and internationally to provide specialist advice in mergers, acquisitions and disposals. The company has been operating for over 10 years but has not been active for the past 12 months and is now re-launching with a new team and a new brand.

AUDIENCE
Evolution Capital’s targeted audience will be aimed at both buyers and sellers from Technology, Media and Telecommunications companies at the small to mid end of the market. The company is in contact with approximately 4000, largely telecoms and datacoms UK and European businesses. The database will be increased to accommodate its aim to develop the Media and technology sectors.

Secteur / Type d'entité

Campaign

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