Foliosity.com
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Ce client a reçu 103 designs de logo de la part de 30 designers. Il a choisi ce design de logo de innovate mind comme design gagnant.
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Brief de Design de Logo
Foliosity.com is a site dedicated to assisting users in minimize portfolio risk through diversification into various asset classes. folisity is a real word meaning "The ponderousness or bulk of a folio; voluminousness". So what I had in mind was a visual metaphor where each investment is a leaf and the portfolioi is a bundle of leaves. a "leaf" in a portfolio could be a stock certificate, a deed to a house, etc. So the more voluminous your portfolio, the thicker the bush of leaves grows. Ideally the bush becomes more attractive/healthy as well, not just a larger bundle of leaves. I am open to other creative ideas, this was just the idea I had in my head. Whatever the chosen logo theme will be intgrated into the overall interface for the website.
Mises à jour
One thing I am not seeing in the designs is the overarching metaphor of the site...That being the more "leaves" the healthier the "bush" or folio. I see healthy as thick leaves in a flowering bush. Or in terms of finance, the more diversified the portfolio the better your return with less risk. This may be a hard image to achieve in a logo, but I thought it was important to provide as much guidance as possible for what I was looking for.
Marché(s) Cible(s)
18-45 Professionals with limited time/resources for investment research
Secteur / Type d'entité
Investment
Texte du logo
Foliosity
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo de figurine
Logo avec illustration ou personnage
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.