Statistical Fact Book 2014
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The Direct Marketing Association (DMA) is releasing its Statistical Fact Book 2014. Now in its 36th edition, “The Definitive Source for Direct Marketing Benchmarks” offers a wealth of new research and data from over 50 prominent sources and thought leaders.
This year’s reference book contains a newly-expanded chapter on Marketing Data, as well as updated and revised chapters on 12 additional key topics: Retail, Internet; Mobile Marketing; Social Media; Catalog; Consumer Demographics; Direct Mail; Direct Marketing Overview; Email; Nonprofit; and USPS Information. DMA has also added dozens of new charts on new media to augment the updated information on traditional channels.
Mises à jour
Project Deadline Extended
Reason: We are getting closer but not quite there yet! We would like to see tings that play off our brand a bit - perhaps our chevron arrows with the chapter titles in then or something? Perhaps our brand colors? Looking forward to finding THE design.
Added Monday, February 24, 2014
Marché(s) Cible(s)
See attached creative brief. I would like to see someone use the WORDS we indicated as chapter titles and the Chevrons (arrows) perhaps putting words in the chevrons...
Secteur / Type d'entité
Internet
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- See attached creative brief
Bien d'avoir
- See attached creative brief