Redesign of existing Restaurant logo to include new name

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Ce client a reçu 56 designs de logo de la part de 17 designers. Il a choisi ce design de logo de onik.filas comme design gagnant.
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Brief de Design de Logo
The is a logo redevelopment from the using of an existing logo initials. MBC , based in downtown Lansing, MI,- which previously stood for Michigan Brewing Company, but will now stand for Midtown Beer Company.
The business previously carried Craft brews as well as beer brewed in house.
The place is now transitioning to to also carry wine and alcohol. They will also carry craft beer but will no longer brew beer in house. There is a restaurant that is a part of the business that serves standard pub fare.
The goal in to retain the MBC logo but transition the name of Midtown Beer Company along with the existing logo.
Mises à jour
To all designers: The MBC logo must be used in its original format which in "Saddlebag" font.
Added Thursday, May 10, 2012
Marché(s) Cible(s)
1. Beer drinkers 2. bar goers 3. foodies
Secteur / Type d'entité
Restaurant
Texte du logo
MBC Midtown Beer Company
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The logo must use the MBC letters in the font indicated and must also include the text Midtown Beer Company
Bien d'avoir
- One area I would like to include is some type of generic skyline, but not mandatory.
I would like to see the color of gold incorporated into some of the submissions.
A good reference would be the logo developed on the designcrowd website for dvdbeer