• US$200

• 62 designs

• 19 designers

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Brief de Design de Logo

EnthusiastDNA

Agency Description:
At EnthusiastDNA, we believe that many outdoor-activity brands (biking, hiking, birdwatching, canoeing/kayaking, SUP, fishing, etc.) are missing out on sales growth that exists just outside their field of view.

That’s because most brands concentrate their entire marketing efforts on the die-hard enthusiast, the guy or gal that is totally/exclusively committed to a single activity. The fact is, the die-hard is already on-board. He knows his stuff and he’s got his gear. The potential for additional purchase becomes limited to replacement.

Just outside this box, however, is the aspirational enthusiast. For every one die-hard, we estimate there are 10, 20 maybe 100, aspirational enthusiasts, people that are interested enough to give it a go. They’ve got the cash, the time and the inclination. They want an authentic experience and they’re willing to spend to acquire the gear and accessories to make today’s dream come true. But they need help in deciding what they need, and especially which brands to choose so they don’t look like newbies.

We want a logo design that indicates that EnthusiastDNA can deliver on the upside potential of the aspirational active-lifestyle consumer that lives just “outside the box” of the traditional outdoor brands.

Keywords: aspirational, outside the box, active lifestyle, gear, equipment, try/trial, outdoors,

Marché(s) Cible(s)

35 - 54 Age Group Male and Female

Secteur / Type d'entité

Marketing

Texte du logo

EnthusiastDNA

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Active and high energy look and feel