• €130

• 5 jour(s) restant(s)

• 5 designs

• 4 designers

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Brief de Design Graphique

1. Project Overview

We need to create the complete artwork for a Faronics trade show booth consisting of:

* Left wall: Faronics Insight — Education / Classroom Management — Orange
* Right wall: Faronics Cloud — IT Management — Blue
* 42” TV: Mounted on one of the walls
* Counter: Front + two sides, with artwork that ties the entire booth together

The objective is to create a modern, premium, highly visible technology booth that communicates what Faronics does within a few seconds.

The two product areas should be clearly differentiated, but the booth must still feel like one unified Faronics environment, rather than two separate brands.

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2. Booth Dimensions

There are two walls, positioned at 90° to one another.

LEFT WALL – Faronics Insight
300 cm W × 250 cm H

Product: Faronics Insight
Audience: Schools / Teachers / Education
Primary colour: Orange

RIGHT WALL – Faronics Cloud
300 cm W × 250 cm H

Product: Faronics Cloud
Audience: IT Managers / IT Teams / Organisations
Primary colour: Blue

Each 3-metre wall is physically divided into approximately three 100 cm-wide panels.

Please create each wall as one continuous 300 cm composition, but take the panel divisions into consideration.

Avoid placing:

* Logos directly over panel joins
* Headlines over panel joins
* Faces over panel joins
* QR codes over panel joins
* Important UI/product details over panel joins

Decorative elements and backgrounds can cross the joins.

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3. Overall Creative Direction

The booth should feel:
* Modern
* Premium
* Clean
* Technology-focused
* Bright and inviting
* Sophisticated
* Visually impactful from a distance
* Consistent with the Faronics brand

We want to avoid the traditional trade-show approach of filling every available space with features, icons and text.

Think:
Large visual statement rather than a brochure enlarged onto a wall.

Use:
* Strong typography
* Large-scale imagery
* Generous whitespace
* Simple messaging
* Strong product colours
* Clear hierarchy
* Modern people/technology imagery where appropriate
* Product UI selectively, if it strengthens the composition

Avoid:
* Long paragraphs
* Large feature lists
* Too many icons
* Small screenshots
* Small text
* Excessive gradients/effects
* Overly busy backgrounds
* Generic “corporate IT” stock-art aesthetics

Someone walking past the booth should understand the basic message within approximately 3–5 seconds.

The hierarchy should broadly be:

Faronics → Product → Core Benefit → Supporting Visual

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4. LEFT WALL – Faronics Insight

Product
Faronics Insight

Audience:
* Schools
* Teachers
* Educators
* Education IT teams

What Insight Does
Faronics Insight is classroom management software designed to help teachers manage students and their computers during lessons.

In simple terms, it allows teachers to:

* See student screens
* Monitor classroom computer activity
* Share the teacher’s screen
* Share student screens
* Block distracting websites and applications
* Blank screens when the teacher needs students’ attention
* Communicate directly with students
* Transfer files and learning materials
* Run quizzes and voting
* Assess student activity and engagement

The existing Insight materials organise the proposition around three particularly useful concepts:

CONTROL · COLLABORATE · ASSESS

The current brochure also positions Insight as “Classroom technology that enhances the learning experience.” InsightBrochure_PrintReady.pdf

What the Wall Should Communicate

Within seconds, the visitor should understand:

Education + Classroom + Technology + Teacher Control

This should visually feel like an education technology product, not a generic corporate IT product.

Visual Direction

Use Faronics Insight orange as the identifying colour.

Consider imagery involving:

* A modern classroom
* Teacher using technology
* Students using laptops/computers
* Classroom devices
* Insight interface
* Teacher/student interaction with technology

The imagery should feel contemporary and credible rather than like generic school stock photography.

The orange does not necessarily need to cover the entire wall. A lighter or neutral overall environment with strong orange brand elements may produce a more premium result.

Messaging
Keep messaging extremely concise.

Potential structure:

Faronics Insight

[Large benefit-oriented headline]

One short supporting sentence if necessary.

Possibly:

CONTROL · COLLABORATE · ASSESS

Do not reproduce all the features from the brochure on the wall.

Reference

Product page:

https://faronicscloud.com/pages/insight

Please also use the supplied Insight brochure as a reference for current branding, messaging, product interface and visual direction. InsightBrochure_PrintReady.pdf

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5. RIGHT WALL – Faronics Cloud

Product
Faronics Cloud

Audience:
* IT Managers
* IT Administrators
* IT Departments
* Managed organisations
* Businesses
* Schools/universities
* Public-sector organisations
* Organisations managing multiple computers/endpoints

What Faronics Cloud Does
Faronics Cloud is a broader cloud-based IT and endpoint management platform.

In simple terms, it gives IT managers one central platform to manage, secure, update, support and monitor computers and devices across their organisation.

Existing Faronics Cloud materials position the platform around:

* Centralised management
* Reduced IT workload
* Endpoint security
* Device management
* Remote support
* Automation
* Cloud-first management A4 Tri-Fold Brochure for Faronics Cloud_cover.pdf

The platform includes capabilities such as:

* Deep Freeze on Cloud
* Patch management
* Software deployment
* Analytics
* Remote control
* Mobile device management

What the Wall Should Communicate

Within seconds, the visitor should understand:

IT Management + Devices + Security + Automation + Control

This should feel broader and more enterprise/IT-oriented than the Insight side.

Visual Direction

Use the Faronics Cloud blue identity.

Potential visual elements include:

* IT manager / IT administrator
* Multiple managed computers
* Different types of devices
* Faronics Cloud console
* Visual representation of centralised device management
* Cloud/device connections
* Modern office or IT environment

Avoid stereotypical server-room imagery unless it genuinely improves the composition.

The emphasis should be on making IT management feel simple, centralised and manageable.

Messaging

Again, keep copy extremely concise.

Potential structure:

Faronics Cloud

[Large benefit-oriented headline]

One short supporting statement if required.

The existing material uses the positioning:

“Everything your IT team needs. One cloud platform.” A4 Tri-Fold Brochure for Faronics Cloud_cover.pdf

This can be used as inspiration for the hierarchy and simplicity of the message.

Reference

Main website:

https://faronicscloud.com

Please also use the supplied Faronics Cloud brochure as reference for current branding, product positioning, interface and visual language. The brochure currently positions Faronics Cloud around simplified endpoint management and reducing IT workload. A4 Tri-Fold Brochure for Faronics Cloud_cover.pdf

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6. Relationship Between the Two Walls

The two walls meet at a corner and therefore need to be designed together.

Conceptually:

INSIGHT / EDUCATION / ORANGE ← | CORNER | → FARONICS CLOUD / IT / BLUE

The visitor should immediately recognise two different solutions, but they must clearly belong to the same Faronics ecosystem.

Please use a common design system across both walls:

* Same typography
* Same grid
* Similar headline treatment
* Similar image treatment
* Similar spacing
* Common Faronics branding
* Related graphic language

The transition at the corner should feel deliberate.

A shared neutral/white foundation, subtle graphic elements or another visual device could help connect the orange and blue areas.

Avoid simply creating:

one orange advertisement + one blue advertisement

They should work together architecturally as one booth.

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7. TV Integration

A 42” LED TV will be mounted on the booth wall.

Approximate dimensions:

95.2 cm W × 53.3 cm H

The screen is therefore almost exactly the width of one 100 cm booth panel.

The TV should be considered part of the composition from the beginning rather than treated as something added after the artwork is finished.

Please:

* Leave generous space around the TV
* Keep logos away from it
* Keep headlines away from it
* Do not position faces behind it
* Do not place important imagery behind it
* Do not place QR codes near/behind it
* Avoid visual clutter immediately around the screen

The screen will display Faronics/product content, so the surrounding graphic should frame and complement the screen rather than compete with it.

Please confirm the exact TV mounting position against the organiser’s final technical drawing before preparing the final print file.

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8. Counter Artwork

We also need matching artwork for the booth’s lockable counter.

FRONT

93.4 cm W × 93.4 cm H

This is the most visible counter surface.

Keep this significantly simpler than the wall graphics.

Recommended approach:

* Faronics branding/logo prominently displayed
* Clean corporate treatment
* Minimal or no copy
* Visual connection between Insight orange and Faronics Cloud blue

The counter should act as the visual bridge between the two product areas.

It should not become a third advertisement competing with the walls.

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LEFT SIDE

43.4 cm W × 93.4 cm H

Use a simplified continuation of the front design.

This side can subtly reference the Insight orange identity.

Avoid small copy.

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RIGHT SIDE

43.4 cm W × 93.4 cm H

Use a simplified continuation of the front design.

This side can subtly reference the Faronics Cloud blue identity.

Avoid small copy.

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9. Safe Areas & Practical Considerations

Remember that this artwork will be installed in a physical trade-show environment.

People, furniture and the counter will frequently obscure the lower areas.

Therefore:

* Keep key messaging primarily in the upper/middle sections
* Keep important logos visible above people/furniture
* Maintain generous internal margins
* Avoid critical information near floor level
* Avoid important elements directly against wall edges
* Avoid panel joins for important elements
* Account for the TV when establishing the composition

QR codes, if used, should be positioned where they can realistically be scanned without visitors needing to crouch or reach behind furniture.

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10. Artwork Production Specifications

Please follow the organiser’s artwork requirements exactly.

Final File Formats

Print-ready artwork must be supplied as:

* AI
* PDF
* EPS

Do not supply JPG, PNG or CDR as final production artwork.

Artwork Setup

* Final size: 1:1 scale
* Minimum resolution: 150 dpi at final size
* No bleed
* All text converted to outlines
* High-resolution photography/images embedded
* Specify Pantone colours where required
* Ensure all required assets are embedded before export

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11. Required Final Artwork

Please prepare separate production files for:

1. Faronics Insight – Left Wall
300 cm W × 250 cm H

2. Faronics Cloud – Right Wall
300 cm W × 250 cm H

3. Counter – Front
93.4 cm W × 93.4 cm H

4. Counter – Left Side
43.4 cm W × 93.4 cm H

5. Counter – Right Side
43.4 cm W × 93.4 cm H

Suggested naming:

* Faronics_Insight_Left_Wall_300x250cm.pdf
* Faronics_Cloud_Right_Wall_300x250cm.pdf
* Faronics_Counter_Front_93.4x93.4cm.pdf
* Faronics_Counter_Left_43.4x93.4cm.pdf
* Faronics_Counter_Right_43.4x93.4cm.pdf

Please also provide the editable source artwork and associated assets for our records.

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12. Reference Material

Please refer to these resources before beginning the design:

Faronics Cloud
https://faronicscloud.com

Faronics Insight
https://faronicscloud.com/pages/insight

Also refer to the supplied:

* Faronics Cloud brochure
* Faronics Insight brochure
* Booth technical/dimension reference
* Counter dimension reference

The brochures should be used to understand the existing brand and product positioning, but the booth artwork should be considerably simpler, larger and more visually impactful than the brochures.

The final objective is a booth that can communicate:

INSIGHT = Technology for managing the classroom

FARONICS CLOUD = Technology for managing an organisation’s IT devices

— Here is the access to our marketing folder with a lot of assets and images: https://drive.google.com/drive/folders/1QEND1XYNZ1EceV49WA0izCReHKVybyJh?usp=share_link

Secteur / Type d'entité

IT managers - Tech

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Ne doit pas comporter

• Do Not just send an AI rendering only!!

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Fichiers

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