• US$110

• 55 designs

• 13 designers

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Brief de Design de Covering de Véhicule

SEMCA Michigan Works! Partial Van Wrap

Vehicle

Year/Make/Model: 2026 Ford Transit-350 Wagon
Trim: XLT
Body Style: 4-Door Passenger Van
Configuration: Low Roof, 148-inch Wheelbase

Please use the correct vehicle template for this specific configuration.

Wrap Area

This is a partial wrap with a clearly defined starting point.

The primary wrap should begin immediately behind the front driver and passenger doors and continue toward the rear of the vehicle.

The front doors are not part of the primary wrap. Instead, we would like to explore using both front doors as a separate, clean branding area featuring:

SEMCA Michigan Works! logo

SEMCAMiWorks.org

800.285.9675

The front-door treatment should visually coordinate with the main wrap without making the doors feel overly designed or cluttered.

Creative Direction

Develop a bold, contemporary design that makes the van immediately recognizable as SEMCA Michigan Works! and communicates that we serve both job seekers and employers.

The vehicle should function as a moving billboard—something that gets attention on the road, creates curiosity, and gives viewers an immediate way to learn more.

The design should feel exciting, energetic, professional, modern, approachable, and highly visible.

Avoid a traditional government, institutional, or overly corporate appearance.

Primary Brand Message

Our tagline is:

THE WAY TO WORK.

Make this a significant visual element of the wrap.

The supporting graphics and messaging should reinforce what The Way to Work. means for our two primary audiences:

JOB SEEKERS
Career opportunities • Training • Support

EMPLOYERS
Talent • Training • Workforce solutions

These words are provided as creative direction, not necessarily required copy. We encourage the designer to recommend concise messaging that is powerful and readable on a moving vehicle.

Overall Visual Approach

Use a dark-color-driven design with strong contrast and bold graphic elements.

Explore creative uses of:

Large-scale typography

Strong geometric shapes

Angles or sweeping graphic elements

Gradients or dimensional effects

Photography integrated into the graphics

Visual movement from the front of the wrap toward the rear

The design beginning immediately behind the front doors provides an opportunity for a strong visual transition into the wrapped portion of the van. We encourage the designer to make that transition an intentional part of the concept.

Imagery

Stock imagery may be used where appropriate.

If photography is incorporated, select authentic-looking images that represent the breadth of today's workforce. Potential industries could include skilled trades, advanced manufacturing, healthcare, technology, professional careers, and other in-demand occupations.

Avoid generic corporate imagery such as posed office workers or handshake photos.

We are also very open to a graphics- and typography-driven design without photography if it creates a stronger visual identity.

Front Doors

Treat the front doors as their own brand/contact zone.

Explore a clean treatment containing:

SEMCA Michigan Works! logo
SEMCAMiWorks.org
800.285.9675

These elements should be large enough to read but should not compete visually with the main wrap.

Consider whether a small graphic element from the primary wrap should carry onto or connect visually with the front-door branding. The main wrap itself, however, should begin behind the front doors.

Driver and Passenger Sides

The large wrapped area behind the front doors should carry the primary campaign message and visual impact.

Within a few seconds, someone should understand or remember:

SEMCA Michigan Works!
THE WAY TO WORK.
We serve job seekers and employers.
SEMCAMiWorks.org

Do not attempt to list all SEMCA Michigan Works! services. The goal is to get attention and generate interest, then direct people to the website or phone number to learn more.

Rear of Vehicle

The rear should be simple, bold, and highly readable in traffic.

Consider a message such as:

THE WAY TO WORK.

Looking for work?
Looking for workers?

SEMCAMiWorks.org
800.285.9675

Include the SEMCA Michigan Works! logo.

Account for all rear windows, doors, handles, seams, lights, and other vehicle hardware when developing the design.

Design Relationship

Think of the vehicle as having three connected visual zones:

1. Front/Cab
Primarily the existing vehicle finish.

2. Front Doors
Clean SEMCA Michigan Works! identity and contact information.

3. Behind the Front Doors to Rear
The primary high-impact wrap containing the campaign graphics, imagery, tagline, and job seeker/employer messaging.

All three areas should feel like parts of one intentional design.

What We Want People to Remember

The vehicle does not need to explain everything we do.

At a glance, the three most important takeaways are:

SEMCA Michigan Works!

THE WAY TO WORK.

SEMCAMiWorks.org

The overall impression should be that SEMCA Michigan Works! is a modern, active workforce resource connecting people to careers and employers to talent.

Concepts Requested

Please provide 2–3 distinct initial concepts before a final direction is selected.

We would like to see:

A bold typography/graphics-driven approach

A concept incorporating workforce/career photography

A third concept that takes a different creative approach and pushes the brand visually

For each concept, please provide mockups of the:

Driver side

Passenger side

Rear

Front-door branding/contact treatment

We encourage creative interpretation. These instructions establish the required information and overall goals, but we want the designer to bring forward ideas that make the vehicle distinctive, exciting, and memorable.

Secteur / Type d'entité

nonprofit workforce development agenceh

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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