Logo design for Alidax – premium wellness & training studio
- Garanti
Brief de Design de Logo
Alidax is a new premium wellness and training studio built around the EGYM smart training concept.
We are not a traditional gym. The brand should feel more like a modern, exclusive wellness and longevity studio where intelligent technology makes strength training simple, personalized and efficient.
The target audience is adults who value their health and wellbeing, including people who may not identify themselves as typical “gym people”. The brand should therefore feel welcoming, sophisticated and non-intimidating rather than sporty or aggressive.
We are looking for a minimal, timeless and premium logo with strong typography. Alidax should be the clear hero of the logo, while “powered by EGYM” should be secondary and more discreet.
Desired feeling: premium, minimal, modern, intelligent, calm, architectural, sophisticated and timeless.
We are open to either a clean wordmark or a subtle symbol/monogram. If a symbol is used, it could subtly reference ideas such as precision, progression, balance, intelligent movement, human + technology or long-term health — but it should not look like a typical fitness symbol.
The logo must work well digitally as well as on exterior and interior signage.
Please avoid: dumbbells, barbells, muscular bodies, heartbeat lines, generic fitness icons, flames, lightning bolts, leaves, lotus flowers, aggressive sports graphics, overly futuristic AI imagery, complicated symbols and anything that looks like a traditional gym chain.
Texte du logo
Alidax powered by EGYM