• A$150

• 5 jour(s) restant(s)

• 61 designs

• 35 designers

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Brief de Design de Logo

We are Diverge Care, an Adelaide provider of disability and aged care services. We support children, teenagers, adults with disability and older people — in their own homes, at school, in the community and in supported living homes. We do two different jobs: hands-on support work (someone beside you) and support coordination (someone finding the way through a complicated system for you). The logo has to cover both. We are also starting group programs and opening more supported living homes, so it needs room to grow.

The name is the concept. Diverge means different — a path that branches, one route becoming two, each going somewhere real. It is also the root of "neurodivergent", a word our community uses about itself with pride. Our job is not to bring someone back onto the standard path; it is to help them go down their own one safely. We come alongside a person for a while, and then they go their own way.

All our care is nurse-led, which matters to the families and professionals who refer to us. We want a mark that reads as capable and steady — something a worried family can trust at nine at night — with real warmth in it, because our team genuinely loves this work.

Please read the attached brief before you start. It contains our fixed colour palette, who we are designing for, and a list of things we will not accept — including puzzle pieces, the rainbow infinity symbol, cupped or cradling hands, and medical crosses. These appear constantly in our sector and several are actively rejected by the people we support. An entry containing any of them will not win.

Marché(s) Cible(s)

People with disability from childhood through to older adults, and the families around them. A mum of a newly diagnosed seven-year-old. A young man moving out of home for the first time. A daughter arranging care for her mother after a fall, comparing providers at nine at night. Professionals who refer to us — support coordinators, plan managers, hospital discharge planners, OTs and GPs. And support workers deciding where they want to work.

Secteur / Type d'entité

Health / Medical if that's an option, otherwise Community & Non-Profit. Neither is a clean fit; pick whichever is closest and let the brief do the explaining.

Texte du logo

Diverge Care

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• — Our purple #803E98 and sage greens #88BD8F / #A8CFAD leading the design — Works in one colour, printed at 20mm wide (embroidery, ID badges) — Recognisable cropped into a circle for profile pictures — Icon that stands alone without the words — Flat vector. No gradients, bevels, drop shadows or 3D — Clean, readable type — a good share of our audience has low vision — Full transfer of copyright and IP in the winning design

Bien d'avoir

• — Some sense of a path branching, or two routes of equal weight, or a way through — A letter D built from diverging strokes — Warmth without cuteness — we love this work and it would be good to feel that — An additional colour, but only if it genuinely complements the palette

Ne doit pas comporter

• — Puzzle pieces, in any form. Autistic people widely reject this as suggesting something is missing. — The rainbow infinity symbol. It belongs to the neurodiversity movement and is not ours to take commercially. — Cupped, cradling or helping hands. It makes the person something being held rather than someone choosing. — Medical crosses, stethoscopes, caducei or heartbeat lines. Most of the people we support are not sick. — The wheelchair symbol as the main mark — Hearts, butterflies, awareness ribbons, doves, sunrises — Generic swooshes, orbiting abstract people, circles of figures holding hands — Rounded, bubbly or handwritten type. We are not infantilising the people we support. — Stock icons or clip art

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Fichiers