• A$150

• 5 jour(s) restant(s)

• 20 designs

• 13 designers

Brief de Design de Logo

We are not just looking for a logo designer. We are looking for a creative branding expert who can help us develop an exceptional company name that will become one of Australia's leading Mergers & Acquisitions (M&A) advisory firms.

The winning designer may also be engaged to complete our logo, full brand identity, brand guidelines and website.

About Us

We are launching Australia's first female-founded M&A advisory firm, specialising in advising private business owners on buying and selling businesses valued between A$5 million and A$80 million Enterprise Value.

We provide:

• Sell-side M&A Advisory (helping founders sell their businesses)
• Buy-side M&A Advisory (helping companies acquire businesses)

We operate in the private lower mid-market, a segment that is significantly underserved by traditional investment banks and business brokers.

Our business combines institutional-quality advice with a modern, approachable and relationship-driven experience.

Please review the attached presentation to better understand our business, positioning and market opportunity.

Our Brand Values

Our brand strategist has identified five core values that our name and identity should represent:

• READINESS
• ACCESSIBILITY
• HUMAN
• WINNING
• OPTIMISTIC

We prepare businesses for successful transactions while making complex M&A accessible and delivering exceptional outcomes.

The Challenge

We have spent months trying to find the perfect business name.

Some ideas we've explored include:

• NXT Transactions
• DealReady Advisory
• G&G Advisory
• DealHouse

None of these feel quite right.

We want a name that is:

• Obvious about what we do
• Professional
• Memorable
• Modern
• Premium
• Easy to pronounce and spell
• Corporate without being cold
• Scalable internationally

Ideally, someone hearing our name should immediately understand that we specialise in buying and selling businesses.

We are open to:

• Descriptive names
• Invented names
• Clever word combinations
• Acronyms
• Modern corporate names

We are not looking for generic finance names that sound like every investment bank.

Logo Direction

Once the name has been established, we'd like a logo that feels:

• Premium
• Sophisticated
• Clean
• Minimal
• Timeless
• Modern
• Corporate

Colours should primarily use:

• Black
• White
• Charcoal
• Deep Navy

Please avoid:

• Dollar signs
• Handshakes
• Generic finance icons
• Gold gradients
• Stock corporate graphics

Deliverables

Most Important

✔ Strategic Company Name

Then

✔ Logo Design

Potential future work for the winning designer:

• Complete Brand Identity
• Brand Guidelines
• Website Design
• Marketing Collateral
• LinkedIn Branding
• Pitch Deck Design

We are looking for someone who thinks like a brand strategist, not simply a logo designer.

Please explain the strategic thinking behind your proposed name. We are far more interested in a brilliant name with strong rationale than dozens of generic concepts.

Logo Text

To Be Determined (Winning Company Name)

I would actually tweak one thing from your current approach. Instead of advertising this as a "Logo Design" project, position it as a "Company Naming & Brand Identity" project. Designers who specialise in branding and naming typically produce much stronger strategic work than logo-only designers, and that's where the value lies for a firm like yours. Given the importance of the name, I'd allocate around 70% of the judging criteria to the company name and 30% to the logo concept.